'Agencies as they are today, will not exist five years from now'
Ashish Bhasin
Today is the Indian edition of Media360. In this column, the author looks at the crystal ball and predicts the future of media and the agency
Skoda urges the use of power in a beautiful way
Campaign India Team
Watch the ad film conceptualised by Publicis India here
Has branded content lost the plot?
Charles Wigley
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
Unmetric Engagement Meter: Most viewed on YouTube (21-30 September)
Videos from Samsung Mobile, Goibibo, Dell India and more...
Madison bags the Sri Sri Tattva media mandate
The agency's Bengaluru office will handle the business
Blog: Why the Mary Meeker Report is digital's bible
Sandeep Goyal
On the eve of Media360 India, we look at some key takeaways for India from the renowned Mary Meeker Report
'The lowest rate has never built the greatest brand'
We build up to Media360 with a series of interviews with agency heads. First up is GroupM South Asia's CEO, CVL Srinivas
Indian media agencies can lead in the technology game
Shashi Sinha
Part two of our build-up to Media360 India. Shashi Sinha, CEO, IPG Mediabrands India presents his viewpoint
Spikes Asia 2017: Taproot Dentsu is Indian 'Agency of the Year'
McCann (13) leads metal tally followed by Taproot Dentsu (10); Wieden + Kennedy, HPCL and Tata Capital also win Golds