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Wednesday, 11 October, 2017
'Agencies as they are today, will not exist five years from now'

'Agencies as they are today, will not exist five years from now'

Ashish Bhasin

Today is the Indian edition of Media360. In this column, the author looks at the crystal ball and predicts the future of media and the agency

 
Skoda urges the use of power in a beautiful way

Skoda urges the use of power in a beautiful way

Campaign India Team

Watch the ad film conceptualised by Publicis India here

 
Has branded content lost the plot?

Has branded content lost the plot?

Charles Wigley

BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.

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Unmetric Engagement Meter: Most viewed on YouTube (21-30 September)

Unmetric Engagement Meter: Most viewed on YouTube (21-30 September)

Campaign India Team

Videos from Samsung Mobile, Goibibo, Dell India and more...

 
Madison bags the Sri Sri Tattva media mandate

Madison bags the Sri Sri Tattva media mandate

Campaign India Team

The agency's Bengaluru office will handle the business

 

Editor's Picks

Blog: Why the Mary Meeker Report is digital's bible

Blog: Why the Mary Meeker Report is digital's bible

Sandeep Goyal

On the eve of Media360 India, we look at some key takeaways for India from the renowned Mary Meeker Report

 
'The lowest rate has never built the greatest brand'

'The lowest rate has never built the greatest brand'

Campaign India Team

We build up to Media360 with a series of interviews with agency heads. First up is GroupM South Asia's CEO, CVL Srinivas

 
Indian media agencies can lead in the technology game

Indian media agencies can lead in the technology game

Shashi Sinha

Part two of our build-up to Media360 India. Shashi Sinha, CEO, IPG Mediabrands India presents his viewpoint

 
Spikes Asia 2017: Taproot Dentsu is Indian 'Agency of the Year'

Spikes Asia 2017: Taproot Dentsu is Indian 'Agency of the Year'

Campaign India Team

McCann (13) leads metal tally followed by Taproot Dentsu (10); Wieden + Kennedy, HPCL and Tata Capital also win Golds

 
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