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IN THE NEWS THIS WEEK...
Deloitte Australia takes growing piece of digital campaign business
 
Y&R adopts documentary style to promote Singapore Navy
 
Opinion: Not waving, but drowning in marketing messages
 
Digital happenings this week from P&G, Samsung, Y&R and more
 
GADGET UPDATE powered by Stuff: Kinect, Google Maps, Instagram and more
 
Opinion: All you really need to know about Facebook Timeline for Pages – Don’t panic!
 
FEATURE ARTICLE
 
 
Deloitte Australia takes growing piece of digital campaign business
 
AUSTRALIA - Companies needing assistance with digital and mobile marketing efforts aren't required to turn to advertising agencies. They can and will work with anyone who seems to offer the needed expertise. One example: Consulting giant Deloitte, which two years ago began offering digital campaign support to clients and now reports that the service is fast becoming an important revenue stream.
 
EDITOR'S PICKS
 

APB shortlists three agencies for global Tiger Beer pitch

 

Largest-ever Adidas marketing campaign continues globally

InMobi taps Naked Communications for PR account

 

HTC activates 'real people, real demonstrations' strategy

 
EVENTS
 

Asian Marketing Effectiveness Festival
Apr 26 - 27, 2012
Pudong Shangri-La, Shanghai, China

 

Campaign Spotlight Finance
May 17, 2012
Goodwood Park Hotel, Singapore

Campaign Spotlight Travel
May 18 - 19, 2012
Goodwood Park Hotel, Singapore

 

Digital and Music Matters 2012
May 22 - 26, 2012
Ritz-Carton Millenia, Singapore

 
Read MRM's Clarity & Vision Series
 
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HONG KONG & CHINA NEWS
GroupM Interaction veterans resign to launch digital startup
more »

SINGAPORE NEWS
'Coca-Cola hug machine' spreads happiness in Singapore
more »
 
MOST READ IN THE PAST 7 DAYS...
Campaign Asia-Pacific bestows 2011 PR Awards
 
APB shortlists three agencies for global Tiger Beer pitch
 
NEW BUSINESS LEAGUE: See who tops the list for March
 
Opinion: No more apps
 
Dentsu consolidates ex-Japan operations into new network
more »
 
Read MRM's Clarity & Vision Series
 
POLL
 
Which of the following best describes your attitude toward Pinterest?
Clueless but curious
Don’t know, don’t care
It’s a flash in the pan
It’s a must for marketers
It’s going to be bigger than Facebook
Vote Now
 
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RED BRICKS MEDIA: Search Engine Marketing Manager
 
Prospect Resourcing (Asia) Ltd: Strategic Planning Director (PR)
 
Prospect Resourcing (Asia) Ltd: Managing Director- Tokyo
 
ConnectedGroup: Marketing Manager - FMCG
 
GroupM: Mobile Commerce Project Lead
 
Ambition Singapore: Digital Sales Operations, Media Broadcasting
 
Ambition Singapore: Business Development Manager, Media Agency
 
Ambition Singapore: Product Designer
 
Ambition Singapore: Affiliate Sales Operations Manager, Media
 
Ambition Singapore: Graphic Designer
 
 
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