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IN THE NEWS THIS WEEK...

Foursquare aims to be more than a location-based game with 'Explore'

CASE STUDY: HTC gives mobile users 'Sensation' of using new handset

Digital inflection points: From toy gun to silver bullet and beyond

GADGET UPDATE powered by Stuff: Apple iTV, Google+ and this week's apps

Opinion: Facebook strengthens commitment to consumers and marketers

Digital happenings this week from Pacific Food, OgilvyOne, Drypers and more

FEATURE ARTICLE

Foursquare aims to be more than a location-based game with 'Explore'

Foursquare Explore, announced in February, draws on the information provided by 1.5 billion consumer check-ins to create new functions for users—and new possibilities for marketers.

EDITOR'S PICKS

Opinion: No more apps

CASE STUDY: Samsung tops Japan's mobile phone market

Gamers to number 1 billion in Asia by 2016: Ovum

Personal tech at work: What does 'BYOD' mean to marketers?

EVENTS

Asia Pacific PR Awards
Mar 30, 2012
JW Marriott, Hong Kong

Asian Marketing Effectiveness Festival
Apr 26 - 27, 2012
Pudong Shangri-La, Shanghai, China

Campaign Spotlight PR
Mar 30, 2012
Harbour Grand Hotel, Hong Kong

Campaign Spotlight Finance
May 17, 2012
Goodwood Park Hotel, Singapore

HONG KONG & CHINA NEWS

Carat’s Rohan Lightfoot transfers to Isobar Asia Pacific as integrated business director

more »

SINGAPORE NEWS

Pfizer hands comms duties to The Boutique Agency

more »

MOST READ IN THE PAST 7 DAYS...

How mobile is changing our lives: JWT

Intel on leveraging temptation to go viral

Media rebates in China highest in Asia-Pacific: WFA

OPINION: Are you ready for Facebook's 'Timeline' deadline?

Facebook is a lower quality medium than TV: Marketing academic

more »

POLL

Which of the following best describes your attitude toward Pinterest?

Clueless but curious

Don’t know, don’t care

It’s a flash in the pan

It’s a must for marketers

It’s going to be bigger than Facebook

Hopscotch: Project Director

Haymarket Intelligence: Business Development Manager, Haymarket Intelligence

WPP Asia Pacific: Regional Associate Account Director/Regional Account Director

WPP Asia Pacific: Senior Strategist - Hong Kong

PLUG Public Relations: We Need PR People

ConnectedGroup: VP, Corporate Communications - Investment Banking, Hong Kong

ConnectedGroup: Marketing Strategist, Director - (Contract) - Global Banking & Markets - Investment Banking, Hong Kong

ConnectedGroup: PR Manager - Asia

Firebrand: Account Manager

Ogilvy PR: Associate, Corporate Practice

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