Plus: Agency Report Cards 2018 | How much does a KOL's nationality influence ROI?
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Tuesday, 16 April, 2019
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"Being made redundant from advertising can be a great opportunity"
Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
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100 of the best ads from Asia Pacific (according to us)
We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.
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Marketing must solve business problems to maintain its value
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
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Marcomms is in a mid-life crisis, but we can survive it
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.
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Foreign vs local KOLs: who wields more power in China?
We explore the work of some successful non-Chinese influencers working in China and ask whether they command more or less influence than their local counterparts—and whether that's changing.
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Agency Report Cards 2018
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
Coming Soon...
How should brands act during national elections?
Pilates, inverted Christmas trees and Soda Panda: This is marketing, Macau-style
The psychology of social sharing