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Tuesday, 12 February, 2019
Article Title
Is China's data protection scene reaching maturity?
Regulations around data privacy have not always developed at the same breakneck speed as China's internet. This could be set to change, however, as high profile information breaches and consumer awareness push the issue into the spotlight.
Article Title
3 emerging tech tools restoring data control to consumers
From 'personal data lockers' to 'digital twins', we look at some future developments in the world of data privacy that will help marketers improve the customer experience.
Article Title
Driving results from first and second-party data
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
Article Title
GDPR: how has it changed data protection in Asia?
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.
Article Title
APAC women reclaiming the meaning of 'beauty'
From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.
Article Title
Genetic data: Just a marketers' dream?
Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.
Coming Soon...
Agency Report Cards: We grade 43 agency networks
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