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Tuesday, 04 August, 2020

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Account managers could be ‘squeezed out’ of agencies, UK industry report warns

Simon Gwynn

“To be honest, no one has ever really explained what the account management team does,” said one procurement lead.

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Snapchat launches first global B2B campaign

Simon Gwynn

‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

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Vivo to continue as lead sponsor for the Indian Premier League

Campaign India Team

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

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How COVID-19 changed the press release

A new report by Cision details how the pandemic has affected press release content, timing and style.

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Will virtual livestreamers replace humans in China?

Jennifer Zhuang

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

 
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Editor's Picks

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Brand rivalries: BMW vs Mercedes-Benz

ASIA's TOP 1000 BRANDS: Which luxury German automobile brand moves the most hearts in APAC? See our animated recap of the battle for brand supremacy between the two Teutonic titans through the years.

 
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Hong Kong consumers' preferences mostly steady in an unsettled year

Carol Huang

ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.

 
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Microsoft deal to buy TikTok in US would include ANZ and Canadian markets

Robert Sawatzky

A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.

 
 

Events

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Southeast Asia Agency of the Year Awards 2020

Dec 1 - 31, 2020

Singapore

 
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South Asia Agency of the Year Awards 2020

Dec 1 - 31, 2020

Mumbai

 
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