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Wednesday, 29 July, 2020

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When will we stop obsessing about cancelling ‘cancel culture’?

Surekha Ragavan

With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.

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During times of instability, Australians place value on brands they trust

ASIA's TOP 1000 BRANDS: A brand that ceased production in 2017 has suddenly vaulted in the top 10 ranking of Australia's favourite local brands—epitomising the strength of heritage and trust during times of adversity.

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SAP chooses OMG for global media remit

Staff Reporters

A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.

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Taiwan Mobile prepares for next stage with brand refresh

Staff Reporters

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.

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Octopus embraces OMD Hong Kong for media duties

Staff Reporters

The payments brand says it was looking for a partner with strong digital capabilities.

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News in brief: Lion & Lion, AAMS, Netflix, GSK, more

Keep up on all the week's people moves and business wins by checking out our frequently updated roundup.

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Women Leading Change Awards 2020: Women Leading Change Campaign

Staff Reporters

VMware’s VMinclusion Taara initiative has empowered more than 5000 Indian women to be the 'taara' ('shining star' in Hindi) by helping them enter or re-enter the technology workforce.

 
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Editor's Picks

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Omnicom Q2 organic revenue plunges 23%

Gurjit Degun

The holding company turns in performance significantly worse than that of Publicis Groupe, as operating profit plummets 89% to $62.5 million.

 
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Asia-Pacific Power List 2020: Lisa Ronson, Coles Group

Former Tourism Australia marketer Lisa Ronson has injected fresh vigour into Australia’s supermarket category.

 
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Brand investment in esports heads toward $1 billion, with Asia leading consumption

Staff Reporters

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.

 
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Brand rivalries: Chanel vs Dior

ASIA's TOP 1000 BRANDS: The battle for branding bragging rights in APAC between these two luxury powerhouses is anything but refined. Watch our animated blow-by-blow here.

 
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Promoted

Marketing in the new normal. It doesn’t have to stop.

Rico Chan

In times of crises, most marketers are understandably worried about brand safety. Yet when people are out of the streets and tuning in from their homes more than ever, counter-intuitive tactics and empathy could drive your brand’s message in these extraordinary times.

 
 

Events

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Southeast Asia Agency of the Year Awards 2020

Dec 1 - 31, 2020

Singapore

 
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South Asia Agency of the Year Awards 2020

Dec 1 - 31, 2020

Mumbai

 
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