Campaign Asia

Friday, 24 January, 2020

Premium

Why Asia's future CMOs will deliver far more than marketing

Matthew Keegan

"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."

Shifting CNY norms open up new opportunities for marketers

Rahul Sachitanand

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

For CNY, Superunion invites you to join a Rat Race

Ad Nut

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

Take your seat for the Year of the Rat film festival

Watch all the Chinese/Lunar New Year ads our resident squirrel Ad Nut has collected, including standout work from Nike, Apple and Airbnb.

Newsmakers: Grey Singapore wins climate change, food security remit

Plus, news on PRecious Communications, Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, and many more.

Meet the 2019 40 Under 40: Jim Guzman

Staff Reporters

Read about Jim Guzman of Dentsu Aegis Network, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Editor's Picks

How Verizon and Starhub drove cost-effective sales of Samsung's Note 9

Staff Reporters

CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.

Without cookies, what are the targeting options for advertisers in APAC?

Jessica Goodfellow

SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

China and video dominate top 10 global apps of 2019

Staff Reporters

Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.

Anomaly 'fires' Aussie staff to help devastation Down Under

Oliver McAteer

'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

Events

Campaign360 2020

Mar 4, 2020

Raffles Singapore

Event Marketing Awards 2020

Mar 17, 2020

Hong Kong

For information about this email newsletter, please contact:
Matthew Miller [email protected]

For information about sponsoring this email newsletter, please contact:
Gareth Scott [email protected]

You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*

Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.

To unsubscribe: Click Here