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Monday, 20 January, 2020

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Disney Shanghai awards media duties

Matthew Miller

Decision concludes a pitch that began in May and reportedly included all the major MNC agency groups.

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Premium

Australia’s biggest marketing challenge: reviving its international image

Natalie Mortimer

As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?

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Why cocky American marketers struggle in China

Rahul Sachitanand

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

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Attending CNY in virtual reality is not advised

Ad Nut

Easily the year's most amusing CNY film comes from Reprise Digital and Malaysian electric company Tenaga Nasional Berhad (TNB).

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Petronas CNY film celebrates the fabric of family bonds

Ad Nut

Ensemble Worldwide's 2020 offering shows the creation of a blanket made from multiple family members' old items of clothing.

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New week, new list of people moves and account wins

News from VMLY&R, The Trade Desk, Quantcast and FCB Malaysia kicks off our always-growing collection for this week.

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Meet the 2019 40 Under 40: Liu Yi

Staff Reporters

Read about Liu Yi of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

 
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Editor's Picks

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Facebook rethinks plan to insert ads into WhatsApp

Omar Oakes

Team tasked with integrating advertising into app has reportedly disbanded.

 
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Have luxury brands learned their lessons about CNY campaigns?

Yaling Jiang

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.

 
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The International Red Cross brings peace to Fortnite

Michael Heusner

In Fortnite's new liferun mode your mission is to... save people?

 
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Promoted

The digitalisation of outdoor advertising

Staff Writer

Data allows marketers to tease out previously unclear connections between different ‘nodes’ in a marketing ecosystem, in turn giving rise to new forms of marketing.

 
 

Events

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Campaign360 2020

Mar 4, 2020

Raffles Singapore

 
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Event Marketing Awards 2020

Mar 17, 2020

Hong Kong

 
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