Campaign Asia

Tuesday, 03 December, 2019

Most marketers will abandon personalisation, study predicts

Omar Oakes

Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.

China’s new sponsored-post model crushes counting “likes”

Adina-Laura Achim

Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.

CMO Power List 2020: Call for nominations

Staff Reporters

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region is now accepting nominations of top marketers.

Can you solve the mystery in this short film from HarperCollins?

Ad Nut

Yes? No? Maybe? Eight-minute thriller by Taproot Dentsu India celebrates crime fiction.

Tesco and McDonald's to favour IAB Gold Standard-certified members

Omar Oakes

IAB initiative encourages members to commit to actions to improve online ad industry.

Editor's Picks

Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Why does Singtel hate teenagers so much?

Ad Nut

Merry Christmas, you ungrateful, self-centred cretins.

Events

Greater China Agency of the Year 2019

Dec 10, 2019

Shanghai

Southeast Asia Agency of the Year 2019

Dec 12, 2019

Singapore

For information about this email newsletter, please contact:
Matthew Miller [email protected]

For information about sponsoring this email newsletter, please contact:
Gareth Scott [email protected]

You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*

Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.

To unsubscribe: Click Here

If you wish to unsubscribe to all Haymarket Media Ltd emails, please click here.
Haymarket Media Ltd · 10th Floor, Zung Fu Industrial Building · 1067 King's Road · Quarry Bay · Hong Kong