Campaign Asia

Monday, 21 October, 2019

Southeast Asian ecommerce spend will triple by 2025, but loyalty remains challenge

Jessica Goodfellow

Competition in ecommerce will intensify as the basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

The high value of live sports data, when used correctly

Surekha Ragavan

Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.

Which buckets get the ad bucks in APAC?

Staff Reporters

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

'Edward Robothands' finds acceptance in this Samsung Thailand film

Ad Nut

THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.

Women to Watch 2019: Priyadarshini Sharma

Meet Priyadarshini Sharma of Carlsberg China and 39 other Women to Watch in APAC marketing and communications.

Editor's Picks

40 Under 40 2019: official deadline is today

Staff Reporters

You have until 6pm SIN/HKT Monday to nominate your exceptional young talent without a late fee.

Dior in crisis in China, but yet to apologize on Western social media

Tasmin Smith

During a workshop at a Chinese university, the brand presented a map of China that did not include Taiwan.

Fortnite didn't need data to create a black hole sensation

Natalie Barnes

Marketers need space to make mistakes and to not be shackled by short-term metrics and data.

Promoted

Cindy Yan Chan: the evolution of outdoor advertising in China

Staff Writer

The CSO and CIO of Focus Media on the challenges facing outdoor media in China.

Events

The Power of an Authentic Voice

Oct 22, 2019

Play Den, The Arts House, 1 Old Parliament Ln

Sport Focus Japan

Nov 19, 2019

Hibikoku Conference Square, Tokyo

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