Campaign Asia

Tuesday, 15 October, 2019

Premium

'Brushing' up on the fake review problem in Asia

Matthew Keegan

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

Publicis and Omnicom win Disney media business

Lindsay Stein, Oliver McAteer

Both agencies offered up bespoke solutions in the biggest media pitch in recent years.

How Philips got CTRs 5X the average in Vietnam

Staff Reporters

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

Why Oppo is pursuing the esports audience

Jessica Goodfellow

The Chinese brand has developed smartphone functionality specifically for the gaming audience.

Kantar appoints country leader for China

Doreen Wang, who also serves as global head of BrandZ, will assume the new role in Beijing.

Pantene touts success of Japan hair-freedom movement

Ad Nut

THE WORK: #HairWeGo for Pantene by Grey Tokyo.

Women to Watch 2019: Rowena Bhagchandani

Meet Rowena Bhagchandani of BLK J and 39 other Women to Watch in APAC marketing and communications.

Editor's Picks

Chinese Communist Party reported to have ‘back door’ access to 100 million users' phones

Staff Reporters

The party is allegedly able to access extensive data on more than 100 million mobile phones through its propaganda app, with Alibaba potentially behind the 'questionable' code.

Tech Bites: Week of October 14, 2019

Jessica Goodfellow

The Trade Desk, Qualtrics, Sportradar, Zensung and more, in our weekly collection of technology and media news.

Why you should hire for speeds, not just skills

Anna Vogt

Getting the right mix in your team is crucial.

How technology can help build a disability-friendly workforce

Hariharan S

It's time to start building a workforce fit for the world's largest minority, and assistive technology can help.

Events

The Power of an Authentic Voice

Oct 22, 2019

Play Den, The Arts House, 1 Old Parliament Ln

Japan/Korea Agency of the Year 2019

Nov 27, 2019

Tokyo

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