Campaign Asia

Plus: $650 million on line in APAC from app fraud | MediaMath, Rubicon Project and Havas plan to 'fix' supply-chain issues

Friday, 21 June, 2019

KFC work wins three Gold Lions for two China agencies

Isobar China and Ho Communications both won for making 'Pocket franchises'.

Lessons from the world’s most effective creative campaign…that never came close to a Lion

Robert Sawatzky

India’s Kawal Shoor and Navin Talreja are back at Cannes, with reason to feel vindicated.

Gary Vaynerchuk: Cannes 'lacks truth at an uncomfortable scale'

Olivia Parker

In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.

On the ground in Cannes: Editor's Diary Day 4

Robert Sawatzky, Olivia Parker

Yesterday was exciting. We saw Sheryl Sandberg stand up for Facebook, shielded ourselves from Gary Vaynerchuk's highly popular invective and watched in alarm as Extinction Rebellion protesters took over the red carpet steps. What will happen today?!

APAC exposed to US$650 million worth of app fraud in six months

Jessica Goodfellow

Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.

MediaMath aims to fix media supply-chain issues

Lindsay Stein

The programmatic company is teaming up with Rubicon Project and Havas.

Mindshare named Cannes Lions Media Network of the Year

Gurjit Degun

Starcom and MediaCom took second and third places.

Even more from Cannes Lions 2019

We've published over 50 articles and videos about Cannes Lions 2019. Find them all here.

Editor's Picks

Public squabble erupts between Yili and Mengniu over Olympic sponsorships

Staff Reporters

Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".

Beware 'disproportionate' focus on retail: MediaCom APAC CEO

Faaez Samadi

Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.

Over 50% of Australia's adults are paying for subscription video

Staff Reporters

TOP OF THE CHARTS: Netflix leads the market with 5.3 million subscribers, followed by Stan and YouTube.

New DAZN CMO aims to reach beyond your typical sports fan

David Blecken

Yoichiro Basso wants to use the energy of upcoming sporting events to draw in a broader audience, even in the absence of screening rights.

Events

	Sport Focus Jun 25, 2019 Shanghai

	Event360 Shanghai Jun 26, 2019 The Langham Shanghai Xintiandi

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