Plus: Neglect email marketing at your peril | OMD tops HK 2018 media billings | China's top local brands | Why AVEs are bull
 
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Wednesday, 19 June, 2019

Cannes Lions chairman: "I'm hoping for a really good showing from Asia this year"

Robert Sawatzky

Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.

 

One gold, little else for APAC on second night at Cannes

APAC work won one gold, five silvers and 15 bronzes—and got frozen out of one category altogether—on the second night of Cannes Lions 2019. Catch up on all the winners here.

 

What's Lovot got to do...Meet the robot powered by love

Niklas Lilja

The head of stories at R/GA, the agency that's worked for the last 18 months with the founders of Lovot, an adorable robot designed to make people "truly happy" and decrease loneliness, explains the power of this "emotional technology".

 
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An appetite for less: What we're learning from Cannes so far

David Blecken

This year’s festival thus far reflects a general sense of burnout, but whether this will lead to an industry reset is another matter.

 

Asia, it's time to move on from lazy stereotypes: Cheil

Olivia Parker

Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

 

Cannes editors' diary, day 2

Olivia Parker, Robert Sawatzky

Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.

 

David Droga: This is not the 'doomsday' of advertising

Gurjit Degun

Sale of Droga5 to Accenture will help it stay relevant, founder says.

 

Chris Hirst: Less bullshit please

Robert Sawatzky

The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.

 

UN unveils phase two of World Food Program cinema effort

Lindsay Stein

The 60-second film was conceived by ad legend Sir John Hegarty and The Garage Soho.

 

Mars reveals gender bias in own advertising

Kim Benjamin

Food company calls for greater diversity and less stereotyping in communications.

 

'Evolve or die': Q&A with OMD WW CEO Florian Adamski

Oliver McAteer

'Flo' gets extremely candid with Campaign in Cannes, one year on from a disastrous string of months at the agency.

 

Nike's 'Dream crazy' director on giving Colin Kaepernick a voice

Brittaney Kiefer

Lance Acord, who co-directed the Grand Prix-winning ad, reveals the challenges behind amplifying the voice of the controversial NFL player.

 

Global Alliance for Responsible Media launches to fight for digital safety

Gideon Spanier

Ad industry issues "call to action for more collective responsibility in media practices".

 

Editor's Picks

Email "still an alpha channel" for marketing

Faaez Samadi

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

 

OMD led 2018 HK media billings: COMvergence report

Staff Reporters

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

 

China's top local brands: Didi Chuxing rides high, OTAs draw ire

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

 

Why AVEs are a "bullshit" PR measurement tool

Olivia Parker

Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.

 

Events

Dentsu Dynamo Brands Index @ Cannes Lions

Dentsu Dynamo Brands Index @ Cannes Lions

Jun 20, 2019

Dentsu Aegis Network Beach House, Cannes

 
Sport Focus

Sport Focus

Jun 25, 2019

Shanghai

 
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