Campaign Asia

Tuesday, 16 April, 2019

Premium

"Being made redundant from advertising can be a great opportunity"

David Blecken

Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.

Ogilvy parts from JWT in Malaysia; gets new leadership team

Staff Reporters

Ogilvy Malaysia will no longer share resources with JWT, now Wunderman Thompson. Nizwani Shahar and Campbell Cannon step up as co-CEOs, with Kurt Novack appointed to the creative driving seat.

Arthur Sadoun: Epsilon will not be another Sapient nightmare

Omar Oakes

'We have learned a lot,' Publicis Groupe chief executive insists.

When 'chewing the scenery' is literal

Ad Nut

A bonkers video about Thai termites gets attention far beyond the local market.

Pantene challenges the hair police in Japanese schools

Ryoko Tasaki

A new instalment in an ongoing campaign aims to spark conversation between students and teachers around the importance of self-expression.

Mindshare and GSK help to brush up on oral health in India

Ad Nut

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.

Editor's Picks

WPP: One year on from Martin Sorrell's reign

Oliver McAteer

Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.

See the top YouTube ads in 12 APAC markets

Staff Reporters

Apple, Ikea, Vivo, Kia, Panasonic, Lazada, 7-Eleven and more appear in this month's list of the top ad video in each of 12 APAC markets.

The age of synthetic content raises the trust bar yet again

Rafe Blandford

David Beckham's 'Malaria No More' campaign has raised fresh concerns around synthetic content. How can brands navigate this landscape?

Is your company serious about diversity?

Olivia Parker

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

Events

	MediaWorks 2019 May 22 - 25, 2019 Bangkok

	Women Leading Change 2019 Jun 4, 2019 Singapore

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