Campaign Asia

Monday, 15 April, 2019

Publicis Groupe acquires Epsilon in its biggest ever deal

Claire Beale

$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.

Performics CEO: intent is key to solving personalisation at scale

Faaez Samadi

David Gould says performance is driving innovation, as his agency rolls out a new tool across Asia-Pacific.

Talent jumping ship from agency to brand is not just about names and perks: Grace Blue

Robert Sawatzky

TOP OF THE CHARTS: Recruitment firm’s 2019 Migration Report argues work-life balance and meaningful work is what’s spurring the moves.

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

Gurjit Degun

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

Tiger Beer's first retail space aims glocal

Robert Sawatzky

Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.

HKTDC appoints Ruder Finn for entrepreneur and startup events

Plus, news from Publicis Sapient, Sweetshop and more to come as we begin a new weekly file of people moves and business wins.

Editor's Picks

When in-housing goes wrong

Christine Downton

Everyone wants to in-house, but it's not always the right solution.

Game of Ads: Lavish activations abound as GoT returns

Olivia Parker

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so-but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

It's time for brands to call time on plastic stunts

Malcolm Poynton

When yet another brand uses the plastic crisis as a PR stunt, they ignore the fact that they are mostly responsible for the state we are in.

Events

	MediaWorks 2019 May 22 - 25, 2019 Bangkok

	Women Leading Change 2019 Jun 4, 2019 Singapore

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