Campaign Asia

Plus: 5 CX lessons you can take from Fortnite | D&D-style game takes on autism | 245 APAC One Show finalists

Friday, 12 April, 2019

New Zealand ad bodies slam Facebook over inaction

Faaez Samadi

Associations also praise YouTube for imposing stricter livestreaming measures.

Game of Ads: Lavish activations abound as GoT returns

Olivia Parker

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

Mindshare wins global Tourism New Zealand remit

Staff Reporters

The assignment is worth around NZ$35 million (US$23.5 million) per year.

Ada wins FrieslandCampina Indonesia digital mandate

The win follows competitive pitch. See more details on this and other business wins and people moves in our weekly news roundup.

5 CX lessons brands can take from Fortnite

Claire Webber

If you're asking how to get and keep paying customers, you may want to ask, 'What would Fortnite do?'.

OMG appoints APAC CFO

Jean Chan joins from Publicis Groupe, where she spent the past 10 years in similar roles in Singapore, Japan and most recently, New York.

ADK appoints first regional CCO for Greater China

Richard Yu has been promoted from chief creative officer of ADK Taiwan, a post he held since 2012, to regional CCO for ADK Greater China, a newly created role for the Japanese agency.

The One Show: Here's all 245 APAC finalists

Staff Reporters

Japan has the most finalist entries, followed by Australia and India.

Editor's Picks

Is your company serious about diversity?

Olivia Parker

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

Gaming therapy for autistic kids, one dragon at a time

Ad Nut

Mcgarrybowen Shanghai adapts Dungeons & Dragons rules for a therapeutic game three years in the making.

CampaignComms returns in June with exclusive research

Staff

The industry event for the PR industry is back in 2019 with original content focusing on the latest trends and challenges that matter most to the region's biggest brands.

"80% of brands still don't get video"

Faaez Samadi

Mike Pritchett, CEO of video production company Shootsta, says legacy systems and lack of understanding at the top are holding most brands back.

Social media is saving outdoor

Katie Ewer

Or is it the other way around?

Events

	MediaWorks 2019 May 22 - 25, 2019 Bangkok

	Women Leading Change 2019 Jun 4, 2019 Singapore

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