Campaign Asia

Plus: Mizuho Bank gets spoofed for ATM shutdowns | Omnicom delivers modest growth | Perspectives on in-housing

Wednesday, 13 February, 2019

MullenLowe Vietnam changes ownership

Matthew Miller

Former CEO of J Walter Thompson Vietnam buys out agency, which will be renamed MullenLowe Mishra.

Mastercard, Linkin Park and an earworm coming soon to a shop near you

Olivia Parker

The company says its new 'sonic identity' will help it remain relevant in a world of frictionless payments and conversational commerce.

The Trade Desk adds to APAC leadership ranks

Matthew Miller

Company ups its investment in the region, where it sees connected TV helping to make Asia a growth engine for the next five years.

Do Mizuho Bank's ATM shutdowns damage the brand?

David Blecken

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Omnicom delivers 2.6% organic growth

Daniel Farey-Jones

Investors reassured by steady results following Publicis shock.

McCann names Philippines CCO

Plus, news from Essence, OMD, VCCP, Bonsey Jaden, BigCommerce, TBWA, 4As Singapore, Publicis, Performics, and more.

R/GA appoints global innovation officer

Oliver McAteer

Promotion of Saneel Radia comes as global CEO Sean Lyons candidly lays out the challenges ahead.

Editor's Picks

The value of marketing: We need your input

Staff Writer

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

The rise of in-housing: Is it really cheaper, faster, better?

Gideon Spanier

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

In-housing: What Unilever has learned from U-Studio

Keith Weed

The outgoing Unilever CMO talks about his company's experience with in-house digital agency U-Studio, and its partner in the effort, in-housing agency Oliver.

APAC Power List: Shinichi Nakamura of Panasonic

Read about Shinichi Nakamura and the 49 other standouts who made our inaugural list of the region's most influential marketers.

Campaign360 2019 programme agenda announced

Staff

Campaign360 returns to Capella Singapore on 5 March, bringing together senior leaders in media and marketing for a one-day, invitation-only forum on how to shape better opportunities for business and talent in the media, marketing and advertising industry.

Events

	Campaign360 Mar 5, 2019 Capella Singapore

	Event Marketing Awards 2019 Mar 19, 2019 Hong Kong

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