Campaign Asia

Monday, 11 February, 2019

Publicis/Performics, TBWA, BCW rack up wins

Greenfields, Converse and Ohmyhome select agency partners.

How Baidu went all out for its Spring Gala red-packet sponsorship

Jenny Chan 陳詠欣

Baidu's daily active users (DAU) grew to 300 million over one night of live broadcasting.

DB Export's new R&B—that's 'romance & beers'—ballad

Ad Nut

'I'm Drinking It For You' celebrates love and low-carb alcohol in an entertainingly non-cheesy way.

Top agencies unscathed in China Recma ranking

Staff Reporters

But the report on projected portfolio growth has competitors gaining ground.

Insurance company approves of rewriting the rules

Ad Nut

A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.

Editor's Picks

"Cosmetic change is not interesting": Kontrapunkt

David Blecken

In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.

Not doctor-approved: China bans marketing of beauty products as 'medical'

Ruonan Zheng

Cosmetics brands have quickly removed all 'medical' terms from their official websites.

APAC Power List: Joanna Lu of Coca-Cola

Read about Joanna Lu and the 49 other standouts who made our inaugural list of the region's most influential marketers.

Promoted

Xiaomi leads AIOTT content revolution with Mi TV

Staff Writer

The Everything Company reshapes the advertising landscape with Mi TV in the digital era

Events

	Campaign360 Mar 5, 2019 Capella Singapore

	Event Marketing Awards 2019 Mar 19, 2019 Hong Kong

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