Campaign Asia

Wednesday, 15 August, 2018

Dentsu wants in on driverless cars

David Blecken

The company does not want to be left behind as mobility innovation opens up new ways to reach consumers.

If relevance doesn't cut it with consumers, what will?

Justin Peyton

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

NTUC FairPrice supports eye-popping publication Eyeyah

Matthew Miller

Supermarket chain sponsors graphically intense publication devoted to educating kids about food.

Briefs: PHD, CtrlShift, SportCo.io, Text100, FCB, more

Keep up with the latest people moves and business wins in our oft-updated digest.

Indonesia's top mobile-friendly brands

Which brands are first in the hearts of a mobile-first populace, and why?

Alipay’s mini-programs: What retailers need to know

Jessica Rapp

Alipay, the mobile payment app owned by Alibaba, has rolled out additional technological features for its mini-programs, which have been in beta testing since August 2017.

Editor's Picks

Innovation without chaos: Mars global marketing head

Faaez Samadi

Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.

How 6-year-olds in China re-interpreted Chevrolet's logo

Jenny Chan 陳詠欣

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger 'consumers' helped change that.

Panasonic asks, who wants some 'nasty lemak' or some 'dust-tea tarik'?

Ad Nut

Beloved dishes get corrupted with dust and pet fur in a fun and somewhat risky campaign for air-conditioners.

Events

	Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

	Top 1000 Brands Breakfast Briefing \| Singapore Sep 6, 2018 Singapore

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