Tuesday, 14 August, 2018

Innovation without chaos: Mars global marketing head

Faaez Samadi

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

How 6-year-olds in China re-interpreted Chevrolet's logo

Jenny Chan 陳詠欣

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger consumers helped change that.

The increasing Islamisation of Indonesia

Gunjan Prasad

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

Google launches cross-device reporting feature

Babar Khan Javed

Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.

Spikes Asia announces jury members (entry deadline is Friday)

Staff Reporters

Festival reveals list of 95 jurors from across region, including 49% women.

TBWA Asia launches Bolt

Faaez Samadi

New production facility will incorporate Flare Studios.