Campaign Asia

Monday, 13 August, 2018

FCB names chief creative as new international chief

Robert Sawatzky

Luis Silva Dias is promoted to CEO of FCB International as Sébastian Desclée heads up new global content arm.

Puma appoints Y&R as AOR for China

Staff Reporters

Y&R China won the business via competitive tender against five other agencies.

Indonesia's top 100 brands for 2018

Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.

Premium

Do agencis need people with marketing degrees?

David Blecken

A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.

Briefs: Text100 promotions, FCB KL wins Clorox

We add people moves and business wins to our weekly digest as they come in.

Editor's Picks

How to un-break performance marketing

Vivek Misra

It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.

Alert: Spikes Asia entry deadline fast approaching

If you want one of these, you have until Friday to enter.

Tokyo plastic effort hampered by lack of comms investment

David Blecken

Changing people's behaviour requires communications expertise, complains a frustrated official.

Promoted

Why Japan might be the most innovative place in the world

Staff Writer

Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.

Events

	Brand Summit China 2018 Aug 23, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

	Top 1000 Brands Breakfast Briefing \| Singapore Sep 6, 2018 Singapore

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