Friday, 23 March, 2018

Advertising's 'big short'

Barry Lustig

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

Short-term 'sugar rush' can seduce marketers

Staff Reporters

Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.

Alibaba turns its Genie into a cat that reads bedtime stories

Matthew Miller

AI-enabled virtual creature can also read from medicine packages.

Brands would be 'hypocritical' to leave Facebook over data breach

Emily Tan

Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.

McCann & Spencer no more: Wong tipped to have resigned

Jenny Chan 陳詠欣

McCann & Spencer, named after Wong in 2015, will be "reincorporated back" into McCann Worldgroup Hong Kong.

Briefs: New CEO for Saatchi & Saatchi Australia

Plus news on OMD, Red Engine SCC, BMF, Adobe, Echo Myanmar, AOI Pro, TBWA, Geometry Global, Mutant Communications, Grey Group, Saatchi & Saatchi, DDB, and more.

M&C Saatchi: Record results show agency model is still a 'wonderful business'

Gideon Spanier

With revenues up 23%, APAC (including Australia) have played a big part in the agency's strong performance.

Mindshare launches fast idea-generation service Mindshare 24

Gideon Spanier

As the name implies, the service will come up with solutions within 24 hours of a brief. Singapore, Shanghai and Sydney are among the global hubs.