Thursday, 22 March, 2018

Zuckerberg would 'love to see' ad transparency regulation

Babar Khan Javed

Facebook's founder in chief finally responds with an apology and an action plan.

'If I don't learn anything, that job is dead to me'

David Blecken

In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.

Empathy and ethics: The most crucial buzzwords for CMOs

Staff Reporters

At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.

Marketing to China? Look for non-obvious trends

Jenny Chan 陳詠欣

In a market that's come of age, consumers are forging their own ideas of what it means to be Chinese, according to panellists at yesterday's MarketingPulse conference.

MediaWorks 2018 announces mentors and speakers

Staff

The four-day intensive workshop and mentoring experience takes place 23 through 26 May in Bangkok.