Campaign Asia

Tuesday, 16 January, 2018

A visit to Accenture's collective creative Digital Hub

Rick Boost

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

Behind Visa's vision of a cardless Winter Games

David Blecken

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

Rappler: Philippines hasn't shut us down yet

Matthew Miller

The site, which has been critical of president Rodrigo Duterte, says it will continue work as it appeals a ruling by the country's Securities and Exchange Commission.

Geometry Global Malaysia gets more Digi business

Plus, news on SpotX, OMD Melbourne, The Monkeys, Publicis One, Havas Singapore and more, in this week's 'moves and wins' column.

SPH, StarHub extend content and marketing partnership

Faaez Samadi

New agreement continues collaboration on advertising, content and marketing services.

Loyalty-program emails are actively ignored: Return Path

Babar Khan Javed

A report by Return Path provides benchmarks for the 10 most common types of marketing messages.

Golin bolsters Hong Kong leadership

Faaez Samadi

New executive director comes in to take on the PR agency’s B2C practice.

Editor's Picks

Why Instagram is about inspiration, not influencers

Omri Reis

Brands in Japan are falling over themselves to be 'Instagenic', but they must remember to communicate on the same level as the people they are trying to reach, explains AKQA's Omri Reis.

Are we representing customers, or just stalking them?

Oliver Spalding

A little less time with the data and a little more with the digital consumer goes a long way in building trust.

Manulife tipped to consolidate its APAC creative business

Robert Sawatzky

The insurer currently works with a mix of agencies throughout the region.

Facebook fallout: Higher prices, more emphasis on creative

Babar Khan Javed, Emily Tan

The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.

Events

	Programmatic Maestros Audiocast Jan 30, 2018 Online

	Campaign360 Mar 20, 2018 Capella Singapore

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