Campaign Asia

Monday, 15 January, 2018

Manulife tipped to consolidate its APAC creative business

Robert Sawatzky

The insurer currently works with a mix of agencies throughout the region.

Facebook fallout: Higher prices, more emphasis on creative

Babar Khan Javed, Emily Tan

The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.

Are we representing customers, or just stalking them?

Oliver Spalding

A little less time with the data and a little more with the digital consumer goes a long way in building trust.

Premium

Where CMOs will spend in 2018

Helen Roxburgh

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

WeChat opens its closed ecosystem for brands

Yiling Pan

The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.

Editor's Picks

CES 2018: Artificial intelligence needs to get to know you better

I-Hsien Sherwood

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

New Australian lamb ad divides opinion, again

Faaez Samadi

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

DAN eyes less ad spend growth than other forecasts

Olivia Parker

Dentsu Aegis Network's new ad spend forecast expects both global and APAC growth to accelerate this year - but at more modest rates than late 2017 predictions.

AdMaster creates four new business divisions

Jenny Chan 陳詠欣

AdMaster forms new Jingshuo Technology Group in response to growing product matrix.

Events

	Campaign360 Mar 20, 2018 Capella Singapore

	MediaWorks May 23 - 26, 2018 Bangkok

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