Campaign Asia

Plus: MullenLowe creates 'Greater Mekong' outfit | Scoot gives a VR 787 tour | Accenture claims no interest in big agency acquisitions

Tuesday, 09 January, 2018

Unilever under fire over Gaytime ice cream in Indonesia

Faaez Samadi

Brand quickly issues statement to quell social-media outrage over ice cream brand that appears to promote LGBT rights, but isn’t actually sold in Indonesia.

Chinese and Indian consumers ready for robots—or are they?

Olivia Parker

Havas Group's latest quarterly consumer survey finds Asia's most populous countries more forward thinking than most about a tech-human future. But concerns remain widespread.

Ecommerce the next frontier for search advertising in China: OMD

Soon Chen Kang 江欣珍

A study from OMD China points to the growing importance of ecommerce sites in search advertising.

Google introduces new Search Console

Babar Khan Javed

The new Search Console by Google joins the ever-expanding suite of free tools to help advertisers and agencies navigate the complexity of digital integration.

MullenLowe creates Greater Mekong group, appoints CEO

Neil Holt will lead the group covering Thailand and Vietnam. Get details and more news in brief, in this week's 'moves and wins' column.

Editor's Picks

Scoot uses VR to show what's 'Permitted on board' its 787

Ad Nut

Quirky characters provide a pleasant enough tour, but Ad Nut has questions about such uses of VR, and the airline's supposed benefits.

Accenture: Large-scale agency M&A is 'not our game'

Gideon Spanier

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

Premium

Diageo's Thompson on Snapchat withdrawal

James Thompson

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

Advertisers losing $1.1 billion a year to redirected links

Babar Khan Javed

Multiple hacker networks involved in large-scale auto-redirect attacks are costing advertisers and publishers $1.13 billion annually, according to a new report.

Promoted

Programmatic: A new vein for creative contribution

Staff Writer

We've learned to take digital and use it as a tool towards our creative solutions. It's time to embrace programmatic in that same spirit.

Events

	Campaign360 Mar 20, 2018 Capella Singapore

	MediaWorks May 23 - 26, 2018 Bangkok

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