Campaign Asia

Plus: McCann and BBDO take major Kam Fans | Google updates mobile shopping | Hootsuite CMO on AI

Monday, 27 November, 2017

Premium

How Dentsu is cleaning up its working environment

David Blecken

Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.

CEI joins the Campaign global network

Staff Reporters

CEI will connect brands across the marketing, advertising, and events landscape as part of the Campaign global network.

McCann Worldgroup and BBDO HK big winners at Kam Fan

Soon Chen Kang 江欣珍

McCann Worldgroup Hong Kong and BBDO Hong Kong took home the Grand Kam Fan and Creative Agency of the Year awards, respectively.

Premium

'Burn the whole industry to the ground'

Erik Ingvoldstad

A former ad man suggests how to torch and then rebuild the ad agency model.

Google updates features for mobile shopping experience

Babar Khan Javed

Updates focus on discovery, research, and comparison of products on Google Shopping.

'AI will make us more human': Hootsuite CMO

Faaez Samadi

Penny Wilson said brands should be looking at AI’s potential and not be wary of it.

Editor's Picks

Spent the weekend in the office? Take our survey about overtime

Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how many weekends your and your peers sacrifice.

Premium

Even robot-makers don't market on autopilot

Robert Sawatzky

Customer feedback, constant product development and flexibility are key, according to Shenzhen's coding education startup, Makeblock.

Australian lamb ad banned after review

Robert Sawatzky

An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.

Events

	Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

	DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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