Campaign Asia

Friday, 17 November, 2017

Agency of the Year 2017: Network shortlist released

We've just added the Agency Network of the Year shortlist to the regional shortlists published earlier this week.

FamilyMart and JAL get on board artificial 'shooting star' project

Tatsuya Mizuno

The organisers plan to launch microsatellites that will drop pellets that burn up reentering the atmosphere to create a 'shooting star' display.

Hylink files for arbitration against Qoros in China

Jenny Chan 陳詠欣

Hylink Digital's Shanghai branch has applied for arbitration of an advertising-fee dispute involving more than RMB100 million (US$15 million).

Apple Daily launches in-app, beacon-based targeting

Soon Chen Kang 江欣珍

The Hong Kong publisher introduces a new product in a challenging media market.

Watch: Lessons from China's Singles Day

Rick Boost, Robert Sawatzky

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

Hyper-engaged Asian consumers key to driving sales

Faaez Samadi

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

Sizmek partners with Tapad for cross-device reach

Babar Khan Javed

Utilizing the Tapad Device Graph, Sizmek says it will be able to deliver ads to the same user across their devices.

Mobile Marketing Association unveils Smarties APAC winners 2017

Staff Reporters

Mindshare, Nike and Bayer AG all win big.

Editor's Picks

Catch up on this week's moves and wins

Ogilvy, Publicis One, The Labs, Williams Lea Tag (Louise Finlay: pictured), Golin, BBDO Guerrero, JWT, FCB, Casbaa, and more.

Subway takes JWT Sydney's 'Live feed' concept global

Matthew Miller

The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

Emily Tan

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

Promoted

What video advertising can learn from the rise and fall of banner ads

Michael Rich

The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.

Events

	Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

	DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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