Campaign Asia

Thursday, 16 November, 2017

WPP says it will invest more in ADK if Bain's bid fails

David Blecken

As the tender offer nears its expiry date, WPP is working harder to get fellow ADK shareholders on its side.

Tencent ad revenue reaches 17% of total

Jenny Chan 陳詠欣

Overall third-quarter revenue hit US$9.83 billion, up 61% year-on-year.

Ikea furniture solves problems, but only for men

Matthew Miller

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

AI use in marketing is fairly primitive, but not for long

Soon Chen Kang 江欣珍

A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.

Golin names executive director in Hong Kong

Ben Evetts, previously with Weber Shandwick in Singapore, will direct the corporate, technology and financial practices. Read more about this and the rest of the week's people moves and business wins.

Adobe adds features for Microsoft Bing search ads

Babar Khan Javed

The Adobe Advertising Cloud will now offer three new capabilities for managing bids and optimizing on Bing's search inventory.

TMG launches global blockchain-based media agency

Emily Tan

The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.

Editor's Picks

Agency of the Year 2017: Regional shortlists revealed

See which agencies, individuals and teams made it onto the shortlists for the five regions: Australia/New Zealand, Greater China, Japan/Korea, South Asia, and Southeast Asia.

Premium

Food retailing's chain reactions: Trust via blockchain

Jenny Chan 陳詠欣

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

Innisfree gets Malaysians to try beauty serum

Staff Reporters

Looking to make waves in the skincare industry, Innisfree turned to VML to launch a social media campaign for its new product that was both engaging and educational.

Promoted

Fox 'walkers' are eating brains and boosting brands

Staff Writer

There's a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.

Events

	Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

	DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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