Campaign Asia

Wednesday, 15 November, 2017

Agency of the Year 2017: Regional shortlists revealed

See which agencies, individuals and teams made it onto the shortlists for the five regions: Australia/New Zealand, Greater China, Japan/Korea, South Asia, and Southeast Asia.

Premium

Food retailing’s chain reactions: Trust via blockchain

Jenny Chan 陳詠欣

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

Dentsu sees profits slip and digital grow

David Blecken

The company's nine-month results show acquisitions and digital business playing an increasingly important role.

'Chair Drive' mocks unfair tax on Japanese car owners

David Blecken

A comfortable commute is an unattainable dream for many hardworking salarymen, the JAF tells us.

Facebook reveals four ad products for reaching across borders

Babar Khan Javed

The latest updates by Facebook mirror the Go Global initiative by Google, in that they focus on cross-border growth for advertisers.

Snapchat's Ad Manager updates includes audience filters

Emily Tan

Advertisers can buy filters as they would any other online ad and target specific audiences by demographics, lifestyle category and hour of the day.

Editor's Picks

Clients want candour, not panderers

Faaez Samadi

Having honest and often difficult conversations with clients is essential to maintain relationships and do meaningful work, says Michelle Tham at Hill+Knowlton Strategies.

CASE STUDY: How Innisfree got Malaysians to try beauty serum

Staff Reporters

Looking to make waves in the skincare industry, Innisfree turned to VML to launch a social media campaign for its new product that was both engaging and educational.

'I don't have time for self-importance': Twitter global creative chief

Faaez Samadi, Rick Boost

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

Promoted

Inventory quality: Fighting the good fight

Vin Diec

Confronting ad fraud is a complex affair, but with the right partner, it's a battle advertisers can win.

Events

	Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

	DMA China Dec 12, 2017 Le Royal Méridien Shanghai

For information about this email newsletter, please contact:
Matthew Miller [email protected]

For information about sponsoring this email newsletter, please contact:
Atifa Silk [email protected]

You are currently subscribed to the Campaign Asia Bulletin as: $Email$

Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.

To unsubscribe: Click Here