Friday, 10 November, 2017

Japanese advertisers start to take transparency seriously

David Blecken

Just over a year since it emerged that Dentsu systematically overcharged clients including Toyota for digital work, we ask a digital media auditor if anything has changed.

Singles Day: For fashion KOLs, the riches are in the niches

Jenny Chan 陳詠欣

While every industry imaginable will get involved in Singles Day, the fashion industry is at the heart of the event. Which Weibo KOLs can deliver?

Singles Day: Where the brand money goes

Soon Chen Kang 江欣珍

Navigating and coming out winning on Singles Day requires astute investment and relationship building with Alibaba.

Christel Quek resurfaces as co-founder of a mobile content-streaming service

David Blecken

Bolt Global aims to provide affordable entertainment to mobile users in developing markets.

Data lakes, thinking small, and other insights from AdAsia

Faaez Samadi

Takeaways relating to AI, big and small data, marketing intuition, millennials, F1, failing fast and more.

Good news, social media advertising really does work for brand building...mostly

Emily Tan

A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.

Briefs: Ikon, Rosewood, MullenLowe, OMG, Havas, more

Catch up on all the week's appointments and wins. Pictured: Jirasda Limsuwan, OMG Thailand.