Campaign Asia

Plus: CEOs and new joiners on how the ad game has changed for newcomers | Checklist for working with performance partners

Tuesday, 07 November, 2017

Premium

Then and now: My first job in advertising

Robert Sawatzky

Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.

ANA and Airbnb combine brand equity for regional Japanese travel

David Blecken

A joint promotion aims to change domestic travel habits.

Salesforce partners with Google

Babar Khan Javed

The market leaders in cloud native platforms have come together to funnel services to each others' customers in the enterprise space.

The Hoffman Agency opens in Indonesia

Faaez Samadi

New Jakarta office the PR firm’s seventh in Asia-Pacific.

9 checklist items for marketers engaging with performance partners

Ben Maudsley

Tips for every stage of a campaign’s lifecycle can help marketers ensure they’re getting the most out of their partnerships.

WSJ Custom Studios launches China campaign with UBS

Faaez Samadi

Global content platform focuses on four keys areas of China’s rapidly growing economy.

Editor's Picks

Briefs: Iris, FleishmanHillard, Mindshare, more to come

Keep up with our running list of appointments, wins and other news. Pictured: Paroma Ganguly of Iris

Oh look, another brand advocating less device time

Ad Nut

In isolation, Panadol Australia's new campaign is fine, but the core message is tired and overused enough to give this critic a headache.

Tip Sheet: 3 characteristics that drive high clicks

Babar Khan Javed

The right combination of best practices and frequent testing can help display and email marketers drive better clickthrough rates.

Promoted

How to harness programmatic's billions in growth

Staff Writer

The programmatic industry will grow by US$36.8 billion by 2019. Let's take a look at what's to come.

Events

	China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen

	Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

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