Campaign Asia

Tuesday, 26 September, 2017

Alibaba, GroupM combine solutions on data platforms

Soon Chen Kang 江欣珍

Strategic partnership involves integration of solutions on [m]Platform and Uni Marketing.

3 things automation can and cannot do to reshape PR

Robert Sawatzky, Babar Khan Javed

How far can companies like SumoStory go to bring technological efficiency to the practice?

Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition

Staff Reporters

On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.

What do hip and religious Muslim women want?

Soon Chen Kang 江欣珍

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

26 firms in China co-test MMA China's open-source SDK

Jenny Chan 陳詠欣

The Chinese are such heavy users of the mobile internet that a SDK is even more important in such an ad environment.

B2B brand transition proves tough for Canon and Panasonic: Interbrand

David Blecken

A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.

DDB Group Australia names new Sydney CEO

Briefs: Read about Nicole Taylor's promotion, plus items on Edelman, The Sweet Shop, Flock and LoweLintas in this week's running roundup of moves and wins.

Oath's first campaign aims to showcase its brands and reach

Emily Tan

Global push includes Singapore, Hong Kong and Taiwan.

Editor's Picks

The mobile rainmaker

Gareth Ellen

Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.

Will '8' be Apple's lucky number in China?

Jenny Chan 陳詠欣

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

AOY winners' words: Preparing a winning entry

Staff

2016 Agency of the Year Award honourees share how they prepared their winning entries.

Women to Watch 2017: Bethany Hill

Learn about the achievements of Bethany Hill, programmatic planning director with PHD in Singapore, and the other 39 members of the 2017 Women to Watch.

Call for submissions: Case studies on mother and baby products

Staff Reporters

Mother and baby care is expected to be one of the fastest moving industry in China following the implementation of the two-child policy. The best submissions related to this field will be showcased during the China Innovation Summit next month.

Unilever marketing boss Weed reveals 5C brand strategy

Emily Tan

Framework intended to form backbone of brand strategies.

Philips launches global marketing initiative 'Better me, better world'

Emily Tan

The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.

Events

	Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre

	Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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