Campaign Asia

Plus: What websites are like for blind people | Lay out digital breadcrumbs for China's luxury shoppers

Thursday, 21 September, 2017

Premium

Can Starbucks stay on the boil in Asia?

Olivia Parker

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

Google launches Tez payments app

Babar Khan Javed

Initially making the app available to more than 300 million smartphone users in India, Google also aims to take on mobile wallet titans such as Paytm in other markets.

Singapore payment provider calls pitch

Staff Reporters

NETS plans to choose a team of four agencies to handle its needs.

What websites are like for the blind: Dentsu and Yahoo provide a glimpse

David Blecken

Approaching things from the standpoint of people with disabilities can lead to better products and communications for everyone.

China's value-obsessed, data-hungry shopping travellers

Jenny Chan 陳詠欣

Price-sensitive Chinese shoppers dig out microscopic levels of information while planning overseas shopping expeditions. Here's what one retail-village operator learned about what it needed to provide.

Has the Facebook audience inflation issue been overblown?

Babar Khan Javed

Industry experts weigh in on whether the most recent Facebook controversy is a serious issue or merely a distraction from effective planning.

MediaCom promotes to fill APAC business-development role

Movers: Read about Charlotte Goddard's new position, plus news on DigitasLBi, Wavemaker, The Story Lab, OMG, Kingdom Digital, Sime Darby and more.

Editor's Picks

AOY winners' words: How the award changed things

Staff

Hear directly from 2016 Agency of the Year Award honourees on what changed for them after they won.

An embargo on programmatic spells disaster for trade

Attila Jakab

Rather than severely limiting programmatic spend through extreme whitelisting, the industry needs to look at how measurement strategies are contributing to media quality concerns.

Non-alcoholic beverages: Social-media marketing trends and top content

Ranjani Raghupathi

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

Jeremy Jauncey explains his 'Beautiful' empire

Olivia Parker, Rick Boost

The founder of every millennial's favourite travel site reveals how his company balances its client and consumer sides-and how he's planning to conquer China.

Women to Watch 2017: Klara Krok

Learn about the achievements of Klara Krok, head of strategy for Asia-Pacific with Joule in Singapore, and the other 39 members of the 2017 Women to Watch.

Promoted

Viewability, brand safety and quality ad experiences: Is your mobile partner doing the right thing?

Staff Writer

Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard

Events

	Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre

	Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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