Plus: Nespresso and the pitfalls of purpose, Mildenhall explains Airbnb's strategy, bike-sharing brands need a new path
 
Banner Ad 1

Tuesday, 19 September, 2017

Uber sues Dentsu's Fetch Media for 'fake clicks'

Uber sues Dentsu's Fetch Media for 'fake clicks'

Olivia Parker

The ride-sharing firm has filed a lawsuit against Fetch in the US, alleging online ad fraud and failure to pass back rebates.

 
Where are the women, Nikon?

Where are the women, Nikon?

Soon Chen Kang 江欣珍

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

 
One of these two brands touting sustainability seems sincere

One of these two brands touting sustainability seems sincere

Matthew Miller

New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.

 
Island Ad 1
 
Bike-sharing brands need better differentiation
Premium

Bike-sharing brands need better differentiation

David Blecken

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

 
Five simple questions for Equifax's CEO

Five simple questions for Equifax’s CEO

Charles Lankester

Forget the “sorry”. Were you prepared?

 
Wavemaker names Taiwan MD

Wavemaker names Taiwan MD

Movers: Read about Cindy Lin's new role, plus news on The Story Lab, OMG, Kingdom Digital, Sime Darby and more.

 
Agency of the Year: What judges look for in an entry

Agency of the Year: What judges look for in an entry

Staff

With two weeks remaining to enter the Agency of the Year Awards, hear from past judges on the keys to winning.

 

Editor's Picks

Asia-Pacific YouTube Ads Leaderboard: August 2017

Asia-Pacific YouTube Ads Leaderboard: August 2017

Staff Reporters

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').

 
How Airbnb built its brand by telling the world not to travel

How Airbnb built its brand by telling the world not to travel

Jonathan Mildenhall

Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.

 
CMOs need not be data scientists, but hiring one helps

CMOs need not be data scientists, but hiring one helps

Soon Chen Kang 江欣珍

A data-management specialist offers tips for CMOs.

 
Tasmania looks good enough to visit, maybe not to eat

Tasmania looks good enough to visit, maybe not to eat

Ad Nut

Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.

 
Women to Watch 2017: Lydia Lee

Women to Watch 2017: Lydia Lee

Learn about the achievements of Lydia Lee, chief strategist with Weber Shandwick in China, and the other 39 members of the 2017 Women to Watch.

 

Events

Tangrams Effectiveness

Tangrams Effectiveness

Sep 27 - 29, 2017

Suntec Convention Centre

 
Spikes Asia Festival of Creativity

Spikes Asia Festival of Creativity

Sep 27 - 29, 2017

Suntec Convention Centre

 
Island Ad 2
Banner Ad 2
 
For information about this email newsletter, please contact:
Matthew Miller [email protected]
 
For information about sponsoring this email newsletter, please contact:
Atifa Silk [email protected]
 
 
You are currently subscribed to the Campaign Asia Bulletin as: $Email$
 
Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.
 
To unsubscribe: Click Here
 
Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.