Campaign Asia

Plus: Outrageous stereotypes of older workers, the last week's highs and lows, who's the world's best marketer?

Monday, 18 September, 2017

Babar Khan Javed

An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.

Singapore F1 renewal crucial for sport and brands: McLaren

Faaez Samadi

Zak Brown said continuing the Grand Prix is mutually beneficial for all parties, and for the growth of the sport in Asia.

Premium

The old refrain: stereotypes about ageing employees

Robert Sawatzky

Are older workers really as technologically inept and resistant to change as they're made out to be?

Watch: First episode of Campaign's new weekly show

Live on Facebook Friday afternoon, our editors debuted a new weekly, rapid-fire rundown.

CASE STUDY: How Circles.Life got Singapore to consider a new telco

Faaez Samadi

Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos.

The digital ad era comes to an end

Michael Rich

To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

DAN's The Story Lab appoints new APAC president

Movers: Read about Donovan Castillo-Mohlman's new role, plus news on OMG, Kingdom Digital, Sime Darby and more.

Editor's Picks

Are you the world's best marketer?

Omar Oakes

The World Federation of Advertisers, in partnership with Campaign, is on the hunt for the world's top marketer.

Eye on Events: YouTube pool party, Singapore

Staff Reporters

YouTube's party at the All That Matters conference in Singapore was an inflatable-heavy affair.

Best places to work: WhiteGrey Sydney

Staff Reporters

The WhiteGrey Sydney office signals the merging of two agencies

Women to Watch 2017: Emily Lim

Learn about the achievements of Emily Lim, managing director with Lion & Lion in Malaysia, and the other 39 members of the 2017 Women to Watch.

China's luxury car market: Second-tier brands gain ground

Qin Qian

Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.

Events

	Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre

	Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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