Plus: Join us on Facebook Live at 1 pm, YouTube rates 6-second spots, SmartTone's five 'S' campaign
 
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Friday, 15 September, 2017

MRC and CMAC to audit China measurement services

MRC and CMAC to audit China measurement services

Jenny Chan 陳詠欣

AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.

 
Join us on Facebook today at 1 pm (SG/HK)

Join us on Facebook today at 1 pm (SG/HK)

Facebook Live alert! Join our editors at 1 pm (HK/SG) today for the debut of a new weekly, rapid-fire rundown.

 
'All That Matters' to marketers

'All That Matters' to marketers

Babar Khan Javed

Takeaways gleaned from marketers for McDonald's, L'Oreal, P&G, Unilever and Dell at this week's All That Matters conference in Singapore.

 
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Is the advertising model broken, or is it just a case of KPI mismatch?

Is the advertising model broken, or is it just a case of KPI mismatch?

Jackson Kwok

Jackson Kwok of X Social examines how mismatched expectations in KPIs leads to a vicious cycle.

 
YouTube reveals 'bumper' ads leaderboard

YouTube reveals ‘bumper’ ads leaderboard

Faaez Samadi

Nine six-second ads from APAC make the inaugural global top 20.

 
SmarTone spells out what it has to offer in five letters

SmarTone spells out what it has to offer in five letters

Ad Nut

The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.

 
Catch up on all the week's noteworthy moves

Catch up on all the week's noteworthy moves

Read about the week's appointments and business wins, including Vaishali Sarkar taking over as CEO at BBDO Indonesia.

 

Editor's Picks

Women to Watch 2017: Rebecca Liu

Women to Watch 2017: Rebecca Liu

Learn about the achievements of Rebecca Liu, director of communications with Publicis Communications Greater China, and the other 39 members of the 2017 Women to Watch.

 
Samsung Note 8 targets young and business users

Samsung Note 8 targets young and business users

Olivia Parker

With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.

 
Watching Mojito Girl (and more) with industry experts
Premium

Watching Mojito Girl (and more) with industry experts

Rick Boost, Jenny Chan 陳詠欣

Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.

 

Events

Tangrams Effectiveness

Tangrams Effectiveness

Sep 27 - 29, 2017

Suntec Convention Centre

 
Spikes Asia Festival of Creativity

Spikes Asia Festival of Creativity

Sep 27 - 29, 2017

Suntec Convention Centre

 
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