Thursday, 07 September, 2017
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'NewCo' no more
Gideon Spanier
Taken from the name of MEC's content division, Wavemaker is "a real word" that's "memorable" and in abbreviated form "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM.
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Localise but stay true
Mason Lin
Two decades after the Handover, Mainland China and Hong Kong still call for distinct approaches.
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