Plus: Belief-driven buyers beg questions for agencies, get your AI terms straight, Fox rebrands StarWorld
 
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Thursday, 07 September, 2017

'If it ain't broke...': Why HK's digital ad scene lags

'If it ain't broke...': Why HK's digital ad scene lags

Jenny Chan 陳詠欣

A culture of ‘being obedient to your boss’, fear and complacency are fundamental barriers, according to a new report from the HKDMA and PwC.

 
Joint CEOs to succeed Jesse Lin at McCann Worldgroup Greater China

Joint CEOs to succeed Jesse Lin at McCann Worldgroup Greater China

Jenny Chan 陳詠欣

The co-CEOs, from McCann China and MRM//McCann China, will be promoted at the end of the year.

 
Rise of 'belief-driven buyers' raises questions for agencies

Rise of ‘belief-driven buyers’ raises questions for agencies

David Blecken

Who decides what a brand should stand for?

 
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Fox channel StarWorld to relaunch as Fox Life

Fox channel StarWorld to relaunch as Fox Life

Olivia Parker

The channel will deliver a mix of globally and locally produced shows targeting a broader cross-section of women.

 
From AI to Z-scores: What marketers should know about artificial intelligence

From AI to Z-scores: What marketers should know about artificial intelligence

Olivier Maugain, Wang Lu

The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.

 
'NewCo' no more

'NewCo' no more

Gideon Spanier

Taken from the name of MEC's content division, Wavemaker is "a real word" that's "memorable" and in abbreviated form "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM.

 
Briefs: Fox Networks Group Asia names CTO

Briefs: Fox Networks Group Asia names CTO

Read about the appointment of Mike Whittaker, and all the rest of the week's people moves and business wins.

 

Editor's Picks

Serge good, surge bad: Cab company targets Uber

Serge good, surge bad: Cab company targets Uber

Ad Nut

Cheeky campaign for 13Cabs by Thinkerbell focuses on fair pricing.

 
Women to Watch 2017: Cassie Ng Si Hui

Women to Watch 2017: Cassie Ng Si Hui

Learn about the achievements of Cassie Ng Si Hui, digital art director with Y&R in Malaysia, and the other 39 members of the 2017 Women to Watch.

 
Localise but stay true
Premium

Localise but stay true

Mason Lin

Two decades after the Handover, Mainland China and Hong Kong still call for distinct approaches.

 
Best places to work: Reload Shanghai

Best places to work: Reload Shanghai

Staff Reporters

Reload's Shanghai office feels more like a theme park.

 
Last chance! 40 Under 40 nominations close Friday

Last chance! 40 Under 40 nominations close Friday

Get your entries in now because the nomination deadline, which has already been extended, is this Friday at 11:59 pm (HK/SG).

 

Events

Media360 Indonesia

Media360 Indonesia

Sep 14, 2017

Shangri-La Hotel, Jakarta

 
Spikes Asia Festival of Creativity

Spikes Asia Festival of Creativity

Sep 27 - 29, 2017

Suntec Convention Centre

 
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