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News Subscribe Video Blogs & Opinions Rankings & Research Jobs Directories
 
Monday 26 March, 2012
 
BREAKING NEWS
Video: Zippo's global marketing chief David Warfel on keeping a classic current
 
Global marketing budgets on the rise: Warc
 
Exclusive survey results: Marketers target creativity
 
Australian brands lose credibility: Brand Assets study
 
OgilvyOne overhauls Australia management team
 
Marie-France Bodyline group calls regional creative pitch
 
Steve Doherty made managing director of Y&R Melbourne
 
TOP STORY
 
 
Video: Zippo's global marketing chief David Warfel on keeping a classic current
 
HONG KONG - In an exclusive interview, David Warfel, global marketing director of Zippo, chats with Campaign Asia-Pacific about the challenges of expanding and updating a classic brand.
 
EDITOR'S PICKS
 

CASE STUDY: Care International tackles women's abuse in Sri Lanka

 

OPINION: Why you should skip Cannes and go directly to SXSW

Gallery: Marketers Outlook 2012: Data highlights

 
chris.reed

Blog: Singapore's casino's change the global landscape

 
MORE HEADLINES
How mobile is changing our lives: JWT
 
Cannes Lions announces press, outdoor and media juries
 
Wunderman Melbourne names new creative director
 
MediaWorks pitch training to launch in the US following success in Asia
 
EVENTS
 

Asia Pacific PR Awards
Mar 30, 2012
JW Marriott, Hong Kong

 

Asian Marketing Effectiveness Festival
Apr 26 - 27, 2012
Pudong Shangri-La, Shanghai, China

Campaign Spotlight PR
Mar 30, 2012
Harbour Grand Hotel, Hong Kong

 

Campaign Spotlight Finance
May 17, 2012
Goodwood Park Hotel, Singapore

 
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HONG KONG & CHINA NEWS
MediaVest Guangzhou wins US$30 million Zhujiang Beer media business
more »

SINGAPORE NEWS
Lexus hands media duties to Ruder Finn in Singapore
more »
 
 
POLL
 
Which platform will have the greater reach during this year's Olympics?
Mobile
TV
Online
Vote Now
 
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Firebrand: Engagement Planning Director
 
Ogilvy and Mather Advertising Shanghai: 客户群总监 Group Account Director
 
Ogilvy and Mather Advertising Shanghai: 客户经理(Digital)
 
Prospect Resourcing (Asia) Ltd: Account Director - Technology
 
Waggener Edstrom Worldwide: Account Manager, Healthcare Practice
 
Waggener Edstrom Worldwide: Digital Strategist, Shanghai China
 
Waggener Edstrom Worldwide: Social Media Manager, Shanghai China
 
CHANDLER MACLEOD: Internal Communications Manager
 
Media Marketing Communications Asia: Event Producer - Live Events
 
Ambition Singapore: Key Account Manager, FMCG
 
 
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