Wednesday, 29 November, 2017
CEI joins the Campaign global network
Staff Reporters
CEI will connect brands across the marketing, advertising, and events landscape as part of the Campaign global network.
Former CWT execs launch event tech start-up
Gerardine Donough-Tan
Michael Chiay and Steven Ong ditch agency life to jump on the digital disruption bandwagon.
How to leverage FOMO for brand storytelling
Jack Carter
Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.
Taiwan flaunts new event series, networking opportunities
Staff Reporter
Groundbreaking event formats bolster Taiwan's business events reputation
Why Chinese tech is crucial for events
Kim Benjamin
Chinese start-ups and homegrown tech tools are making waves in the events industry.
Event marketing goes guerrilla
Ian Lloyd Neubauer
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
Mercedes-Benz S-Class launch in Hong Kong
Megan Gell
Luxury launch event threatened by largest typhoons of the century.
Agency of the Year 2017
Dec 5 - 14, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia
DMA China
Dec 12, 2017
Le Royal Méridien Shanghai