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Media rebates in China highest in Asia-Pacific: WFA

By Emily Tan, Mar 22, 2012

ASIA-PACIFIC - China has the highest media rebate levels in Asia-Pacific, followed by Indonesia, the Philippines and India, according to a survey by the World Federation of ...

Digital

Hong Kong's Maaii chooses Bite Communications for global launch

By Benjamin Li, Mar 22, 2012

HONG KONG - Maaii, a Hong Kong company offering a smartphone app for free calling and instant messeging, has appointed Bite Communications as its agency of record for its ...

Advertising

Adfest 2012 draws to a close

By David Blecken, Mar 21, 2012

PATTAYA—Adfest 2012 concluded last night with Dentsu and DDB named Agency of the Year and Network of the Year respectively and top honours going to Japanese entrant T&E ...

Media

OMD Melbourne lands US$5.2 million RMIT account

By Staff Reporters, Mar 21, 2012

MELBOURNE—Omnicom Group media agency OMD Melbourne have won the media account for the Royal Melbourne Institute of Technology (RMIT) following a competitive tender held ...

Media

Stephen Hunt to head TubeMogul in Australia and New Zealand

By Staff Reporters, Mar 21, 2012

SYDNEY—Video advertising media buying platform, TubeMogul, has hired Stephen Hunt as regional director. Hunt joins from Joost at Adconian Media Group where he was a director.

Media

Mindshare appoints global marketing director

By Staff Reporters, Mar 21, 2012

GLOBAL—Group M agency Mindshare Worldwide has created the role of global marketing director to "promote the creative credentials of the agency's 6,000 employees across 82 ...

Digital

JWT to acquire stake in Converge Technologies, Pakistan

By Emily Tan, Mar 21, 2012

KARACHI—WPP agency JWT has agreed to acquire a minority stake in digital agency Converge Technologies in Karachi, Pakistan.

Marketing

Volvo rides on Linsanity to sign Jeremy Lin as global brand ambassador

By Benjamin Li, Mar 21, 2012

GREATER CHINA & GLOBAL—Volvo has appointed NBA star Jeremy Shu-How Lin as its global brand ambassador for a two-year contract, especially for its key markets in the US, ...

Advertising

TBWA to roll out Digital Arts globally

By Staff Reporters, Mar 20, 2012

GLOBAL—Omnicom agency TBWA will be revamping its global digital offering, by launching the Digital Arts network across the world.

Advertising

JWT and DDB awarded Best in Show in Press and Outdoor at Adfest

By David Blecken, Mar 20, 2012

PATTAYA – Chinese agencies stood out in the Press and Outdoor Lotus categories at Adfest last night, with JWT Shanghai and DDB Shanghai both claiming Best in Show awards.

Advertising

TomTom appoints Proximity Shop regionally

By Staff Reporters, Mar 20, 2012

SINGAPORE - TomTom, a global supplier of location and navigation products and services, has appointed Proximity Shop as its creative agency following a competitive pitch.

Digital

iProspect North Asia hires Joann Kim as regional digital director

By Staff Reporters, Mar 20, 2012

SEOUL - Joann Kim has joined iProspect North Asia as regional director, digital, to bolster the Aegis Media agency's service to clients in Japan and Korea who are demanding ...

Advertising

Calvin Yeap joins Saatchi & Saatchi X as new business director for P&G Greater China and Asia-Pacific

By Benjamin Li, Mar 20, 2012

GUANGZHOU - Saatchi & Saatchi has announced two senior additions to its Greater China and Asia-Pacific business development leadership team: Calvin Yeap joins Saatchi & Saatchi ...

Digital

Vena acquires digital creative agency Transfer, launches Vena re:Connect

By Emily Tan, Mar 20, 2012

AUSTRALIA - Video and entertainment advertising network Vena has acquired digital technology support agency Transfer. The team at Transfer will join Vena to launch a new ...

Advertising

Intel calls global creative pitch, led out of APAC

By Emily Tan, Mar 20, 2012

GLOBAL - Intel has called a global creative pitch led by Intel's Asia-Pacific team in Hong Kong.

Advertising

British Airways appoints OgilvyOne to global digital account

By Sara Kimberley, Mar 20, 2012

GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

Marketing

Head of UK tourism Olympics effort to headline travel conference

By Staff Reporters, Mar 19, 2012

SINGAPORE - Chris Foy, head of the 2012 Games Unit at VisitBritain, the UK's national tourism agency, will headline the Campaign Spotlight Travel, coming up 18 May in Singapore.

Creativity

Japan dominates cyber and design categories at Adfest 2012

By David Blecken, Mar 19, 2012

PATTAYA – Adfest 2012 got underway yesterday in Pattaya, with top honours in the Cyber category going to Japanese agencies Projector, Hakuhodo, Party, Drill and Shipoo, ...

Marketing

Dentsu signs pact for Volleyball Federation TV and marketing rights

By Staff Reporters, Mar 19, 2012

TOKYO - Dentsu has signed on as the exclusive marketing agency for the Fédéracion Internationale de Volleyball (FIVB) covering Asia and the Middle East for 2013 ...

Advertising

STW acquires 60 per cent of Buchanan Group Australia

By Emily Tan, Mar 19, 2012

AUSTRALIA – STW Communications Group has acquired a 60 per cent stake in the Buchanan Group for an undisclosed sum. The Buchanan Group is an Australian-based producer of ...

Marketing

China to overtake US as world's largest smartphone market this year: IDC

By Emily Tan, Mar 19, 2012

GLOBAL – This year, China will become the world's largest market for smartphone shipments, overtaking the US to garner a worldwide market share of 20.7 per cent, IDC ...

Advertising

Blackmores to increase digital marketing strategies

By Racheal Lee, Mar 16, 2012

AUSTRALIA - Vitamins and supplements maker Blackmores, plans include a larger portion of digital strategies in its marketing communications mix, according to Asia-Pacific ...

Advertising

Robert Doswell to lead creative production at McCann

By Staff Reporters, Mar 16, 2012

ASIA-PACIFIC – McCann Worldgroup has appointed Robert Doswell as regional managing director of global creative production, a new division within the agency network.

Media

Aegis Media Asia-Pacific revenue rose more than 87 per cent in 2011

By Emily Tan, Mar 16, 2012

GLOBAL – Aegis Group enjoyed a strong financial year in 2011, with preliminary operating profits of US$229 million (£145.8 million). The group reduced its net debt ...

Creativity

Cannes Lions, Gates Foundation launch contest to stress importance of aid

By Staff Reporters, Mar 16, 2012

GLOBAL - Cannes Lions and the Bill and Melinda Gates Foundation have kicked off a simple contest that offers attractive incentives for advertising and marketing professionals, ...

Advertising

Adidas calls football World Cup pitch

By Anne Cassidy, Mar 16, 2012

GLOBAL - Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup.

Creativity

Graham Fink joins Ogilvy's Asia-Pacific Exco

By Staff Reporters, Mar 16, 2012

HONG KONG - Graham Fink, chief creative officer for Ogilvy & Mather China, will join Ogilvy's Asia-Pacific Executive Committee.

Creativity

Leo Burnett appoints regional planning director for Samsung Asia-Pacific

By Staff Reporters, Mar 16, 2012

SINGAPORE - Toffael Rashid has joined Leo Burnett as regional planning director for Samsung Asia-Pacific, moving over from Saatchi & Saatchi, where he was planning director. He ...

Digital

Saatchi & Saatchi chooses Jason Cheng to raise its digital game in China

By Benjamin Li, Mar 15, 2012

BEIJING - Jason Cheng, an agency veteran with 16 years of 4A experience, has returned to Saatchi & Saatchi as managing director for Saatchi Labs, the agency's new digital ...

Digital

Digital happenings this week from Yahoo, Volkswagen, XM and more

By Staff Reporters, Mar 15, 2012

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital

Tencent to integrate Weibo and Qzone to leverage online advertising

By Emily Tan, Jenny Chan, Mar 15, 2012

BEIJING – Chinese internet giant Tencent is integrating its microblog platform, Tencent Weibo, and its social networking service, Qzone, to form a "social marketing ...

Media

Sean O’Brien appointed CEO of Carat Asia-Pacific

By Staff Reporters, Mar 15, 2012

SINGAPORE - Aegis Media's chief client officer Sean O’Brien has been promoted to chief executive officer of Carat Asia-Pacific effective immediately. He will report to ...

Advertising

Hite Jinro reviews Prime Max creative

By David Blecken, Mar 15, 2012

SEOUL – Korean beverage company Hite Jinro has called a creative review for Prime Max, a secondary beer to its Hite brand.

Media

Toby Hack to lead PHD Australia as O’Brien resigns

By David Blecken, Mar 15, 2012

SYDNEY – Toby Hack has been tapped to lead PHD in Australia following the resignation of Barry O’Brien.

Digital

Facebook carries 1 in 4 online ads in Australia: Comscore

By Staff Reporters, Mar 15, 2012

SYDNEY - Facebook delivered 23 per cent of the 15.6 billion online ad impressions served in Australia during January 2012, according to online display-ad metrics provider ...

Marketing

Global marketing budgets, and inspiration, shift away from US: WFA

By Emily Tan, Mar 15, 2012

GLOBAL - Marketers are increasingly shifting both their marketing budgets and their quest for best practice to emerging markets including those in Asia, while placing less ...

Advertising

P&G marketing chief: Fundamental shift from TV to digital required

By Loulla-Mae Eleftheriou-Smith, Mar 15, 2012

GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital ...

Advertising

Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia

By Matthew Miller, Mar 14, 2012

ASIA-PACIFIC - Global advertising expenditures will grow 4.8 per cent in 2012, according to the latest research from ZenithOptimedia, with Asia-Pacific exceeding that pace to ...

Marketing

68 million tablets sold in 2011, 106 million more in 2012: IDC

By Emily Tan, Mar 14, 2012

GLOBAL - Last year sales of media tablets outstripped forecasts with a total of 68.7 million units sold worldwide, 15 million or over 20 per cent of which was sold in Asia-Pacif...

Advertising

Our Home pitches Sonsoo creative and media in Korea

By David Blecken, Mar 14, 2012

SEOUL – Our Home, a purveyor of packaged foods, has called a review for its Sonsoo brand in South Korea.

Scoot appoints Fleishman-Hillard for Singapore and APAC

By Staff Reporters, Mar 13, 2012

SINGAPORE - Scoot, a low-cost long-haul airline under Singapore Airlines, has appointed Fleishman-Hillard International Communications to manage its corporate communications ...

Media

Seth Grossman steps up as CEO of Vizeum Asia Pacific

By Benjamin Li, Mar 13, 2012

Seth Grossman, currently managing director of Carat China, has been promoted to the newly created role of chief executive officer for Vizeum Asia-Pacific, charged with ...

Media

MPG appoints strategy director in India

By Staff Reporters, Mar 13, 2012

MUMBAI – MPG India has appointed Ruma Sengupta (pictured) as director of strategy in India.

Advertising

McCann Worldgroup makes global and regional planning appointments

By Matthew Miller, Mar 13, 2012

ASIA-PACIFIC - McCann Worldgroup has appointed Dave McCaughan as global director of its Truth Central division and hired Richard McCabe as regional planning director for ...

Digital

Is Twitter going to be even more like Sina Weibo?

By Emily Tan, Mar 13, 2012

GLOBAL - Twitter has just acquired Tumblr-like blogging service Posterous for an undisclosed sum. Based on Twitter's blog post on the matter, Posterous appears to have been ...

PR in strong position to share in digital pie: IPREX president

By Emily Tan, Mar 12, 2012

Public relations has evolved beyond pure media relations and is fast converging with the advertising industry – particularly within the digital space. The challenge for ...

Advertising

Korea Development Bank calls pitch for US$14 million account

By David Blecken, Mar 12, 2012

SEOUL – The Korea Development Bank (KDB) has called a pitch for its creative and media business in the domestic market, believed to be worth around US$14 million.

Marketing

Asian Marketing Effectiveness Awards receive record number of entries

By Staff Reporters, Mar 12, 2012

ASIA-PACIFIC - The Asian Marketing Effectiveness Festival has received a record 971 entries for its 2012 awards, marking a 12 per cent increase over last year and the biggest ...

Advertising

Wunderman wins Robomaid Australia

By Staff Reporters, Mar 12, 2012

SYDNEY - Wunderman has been appointed as agency of record for Robomaid Australia, which markets a line of self-sufficient vacuum cleaners.

People

Hill+Knowlton Strategies hires John Morgan as Asia COO, Hong Kong MD

By Benjamin Li, Mar 12, 2012

ASIA & HONG KONG - Hill+Knowlton (H+K) Strategies has appointed John Morgan as chief operating officer for Asia. The former Golin Harris executive will serve a dual role as ...

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