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PREVIEW: 2011 Agency Report Card

By Atifa Hargrave-Silk, 2 days ago

ASIA-PACIFIC - The 2011 Agency Report Card shows that while the region is growing from strength to strength, the battle for new business and talent is heating up.

Advertising

Facebook reports a 69% lift in ad revenue in 2011

By Arif Durrani, 2 days ago

GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).

Advertising

Tim Isaac makes retirement from Ogilvy official

By Emily Tan, 2 days ago

HONG KONG - Tim Isaac's retirement as chairman of Ogilvy & Mather Asia-Pacific at the end of May was part of the agreement made when he took over the role from Miles Young in 2009.

Advertising

Jeremy Craigen poised for global VW role at DDB

By Jeremy Lee, 2 days ago

GLOBAL - Jeremy Craigen, DDB UK's executive creative director, is in talks about a role heading up the network's global Volkswagen account.

Digital

StarHub’s domain name purchase sparks TLD debate

By Magz Osborne, 2 days ago

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

Advertising

P&G's digital plan is possible, but not easy and not cheap

By Emily Tan, 3 days ago

Procter & Gamble (P&G) chief executive Robert McDonald's statement that the FMCG giant would look to moderate its US$9.3 billion ad budget by leveraging the cost efficiency of ...

Creativity

Johnson’s Baby brings out the interior designer in Malaysian mums

By Jenny Chan, 3 days ago

KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with Malaysian mothers, especially first-time mums.

Digital

Saatchi & Saatchi Fallon Tokyo forms partnership with Digital Jungle in Japan

By Benjamin Li, 3 days ago

TOKYO - Beijing-based social influence and digital agency Digital Jungle has expanded its business footprint in Japan, forming a new partnership with Saatchi & Saatchi Fallon ...

Digital

Digital happenings this week from StarHub, Amobee, and Microsoft Advertising

By Staff Reporters, 3 days ago

ASIA-PACIFIC - A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Fleishman-Hillard appoints Brian West to regional and global roles

By David Blecken, 3 days ago

SINGAPORE – Fleishman-Hillard has appointed Brian West to the newly created role of managing director and partner of reputation management for Asia-Pacific, based in ...

Media

Casbaa pushes Pay TV credentials with media agency research

By Emily Tan, 3 days ago

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered with UM to release a study showing that advertisers who allocate 50 per cent of ...

Advertising

What's your favourite Super Bowl XLVI ad?

By Staff Reporters, 3 days ago

Ahead of the game, here's your chance to watch 10 of this year's Super Bowl XLVI ads, and vote for your favourites.

Digital

Amobee hires new regional account director from Nokia

By Staff Reporters, 4 days ago

SINGAPORE - Mobile advertising agency, Amobee has appointed Arun Poojari as regional account director for Asia-Pacific. Poojari joins from Nokia where he was acting head of ...

Marketing

Havas Media expands Ecselis to three new markets

By Staff Reporters, 4 days ago

SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices in Singapore, Kuala Lumpur, and Sydney.

Marketing

Naked unveils new management in Tokyo

By David Blecken, 4 days ago

TOKYO – Naked Communications has restructured its management team in Tokyo following the move of partner Jonny Shaw to New York to lead the network’s gamification ...

Media

The Economist adds China as first new country-specific section since WWII

By Matthew Miller, 4 days ago

HONG KONG - For the first time since 1942 when it created a section devoted to the US, The Economist has added a new country-specific section to its table of contents—this...

Marketing

Microsoft Advertising launches global storytelling contest

By Benjamin Li, 5 days ago

SINGAPORE - Microsoft Advertising is inviting marketers from 30 countries across the world to submit new campaign ideas for a brand or nonprofit organisation of their choice. ...

Marketing

Korean consumers seek guidance and stress removal: Cheil

By David Blecken, 5 days ago

SEOUL – A new report conducted by Cheil Worldwide into public attitudes to consumption in Korea indicates a trend toward reduced individualism and the search for ...

Media

Discovery appoints Julie Petersen as vice president research

By Magz Osborne, 5 days ago

SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie Petersen as vice president, research.

Mango wins Qantas PR in New Zealand

By Staff Reporters, 5 days ago

AUCKLAND - Mango Communications has been appointed as New Zealand PR representative for Qantas.

Marketing

Lenovo top PC seller in Asia-Pacific for 2012: IDC

By Emily Tan, 5 days ago

ASIA-PACIFIC - Lenovo was the top PC vendor in Asia-Pacific (excluding Japan) in 2011, with 22.5 per cent market share, according to preliminary numbers from market-research ...

Marketing

Starbucks to launch in India this year

By Emily Tan, 5 days ago

MUMBAI - Starbucks will be launching in India under a joint venture with Tata Global Beverages called Tata Starbucks Ltd. The cafés will be branded as "Starbucks Coffee: A ...

Advertising

Competitors band together to create global network for 'challenger' brands

By John Tylee, 5 days ago

GLOBAL - Four British agencies are among the founder members of a new international network spanning eight countries, which has been created to capture business from challenger ...

Advertising

CASE STUDY: 'Porxer' contest puts the excitement back into pork

By Staff Reporters, 6 days ago

A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.

Advertising

India's Ministry of Tourism returns to Ogilvy Delhi

By Paul Howell, 6 days ago

DELHI - Ogilvy Delhi has been awarded the India Ministry of Tourism creative account, following a multi-agency pitch.

Media

Australian market set for modest media spend growth in 2012: Starcom research

By Paul Howell, 6 days ago

SYDNEY - Advertisers in the Australian market are expecting to increase their main media spending by 3.8 per cent in 2012, according to the latest Starcom Mediavest Group Media ...

Digital

InMobi hires Phalgun Raju from Google for regional role

By Staff Reporters, 6 days ago

SINGAPORE - Independent mobile advertising network InMobi has bolstered its leadership team with the appointment of Harvard and MIT-educated Phalgun Raju as the regional ...

Marketing

Boehringer Ingelheim digital director headlines Campaign Spotlight Health

By Staff Reporters, Jan 27, 2012

SINGAPORE - John Pugh, global director of digital for Boehringer Ingelheim GmbH, will be delivering the keynote address at Campaign Spotlight Health APAC on 1 March at the ...

Media

Media agency Vizeum relaunches in Australia

By Matthew Miller, Jan 27, 2012

SYDNEY - Aegis Media’s Vizeum has re-entered the Australian market in Sydney under the leadership of newly appointed general manager Nick Behr.

Marketing

Uniqlo cashing in on Kei Nishikori's Australian Open success

By Paul Howell, Jan 27, 2012

TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose ...

Advertising

Nick Emery appointed chief executive of Mindshare Worldwide

By Mark Banham, Jan 27, 2012

GLOBAL - Nick Emery has been appointed chief executive of Mindshare Worldwide, succeeding Dominic Proctor who moves to the newly created position of president of WPP's GroupM.

Digital

Digital happenings this week from Media Contacts, G2, Lowe and more

By Staff Reporters, Jan 26, 2012

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Advertising

Motricity exits Asia after Axiata loss

By Magz Osborne, Jan 26, 2012

KUALA LUMPUR – Mobile marketing services company Motricity is withdrawing from Asia after losing key client Axiata earlier this month.

Digital

WFA claims EU data-protection proposals threaten digital innovation

By Matthew Miller, Jan 26, 2012

Mincing no words, the WFA (World Federation of Advertisers) has issued a statement opposing proposed European Union rules about digital privacy that would “threaten the ...

Advertising

Tourism Fiji in search of an advertising partner

By Paul Howell, Jan 26, 2012

NADI - Fiji's national tourism body has launched a pitch among multinational advertising agencies, hoping to find a single creative network for a new global brand push.

Digital

Japanese mobile ad network Mediba expands to Korea

By Staff Reporters, Jan 26, 2012

SEOUL - Mobile ad network provider Mediba has expanded its operation to South Korea, opening an office in Seoul this week.

Advertising

Carat lands $3 billion global General Motors media

By Katherine Levy, Matthew Miller, Jan 26, 2012

GLOBAL - General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

Petrie PR takes on pan-Asia role for Alila Hotels and Resorts

By Matthew Miller, Jan 20, 2012

ASIA-PACIFIC - Hong Kong PR firm Petrie PR has been chosen by Singapore-based Alila Hotels and Resorts to build the brand’s profile in its priority markets of China, Hong ...

Digital

Net-a-Porter appoints MPG and Media Contacts in Asia and EMEA

By Staff Reporters, Jan 20, 2012

ASIA-PACIFIC – Net-a-Porter, a leading online luxury goods retailer, has appointed Havas Media’s MPG and Media Contacts as media agencies of record for the ...

Media

Simon Twiston Davies to step down as CASBAA CEO

By Magz Osborne, Jan 20, 2012

HONG KONG – Simon Twiston Davies is to step down as CEO of pay-TV industry body CASBAA (Cable and Satellite Broadcasting Association of Asia) at the end of this year.

Marketing

2012 trends for Asia-Pacific telcos: Frost & Sullivan

By Emily Tan, Jan 20, 2012

ASIA-PACIFIC - After a year of strides into 3G services, Asia-Pacific's telecommunications providers will be battling it out for mobile broadband spectrum slots and fighting ...

Digital

The ad-man’s view of CES 2012

By Emily Tan, Jan 19, 2012

Once only of interest to geeks, the 2012 Consumer Electronics Show (CES) saw so many advertising industry professionals that some have likened it to Cannes. “There’s...

Digital

Samsung gains popularity, e-commerce tops web searches : Experian Hitwise

By Jenny Chan, Jan 19, 2012

HONG KONG - Facebook advertising and search marketing are the best tools for digital marketers, according to online intelligence firm Experian Hitwise's inaugural report ...

Advertising

WPP's Ogilvy & Mather Asia acquires stake in DTDigital

By Staff Reporters, Jan 19, 2012

AUSTRALIA - WPP Group, via Ogilvy & Mather Asia, has acquired a one-third stake in Australian digital communications company DTDigital from STW Group for an undisclosed sum.

Marketing

Have your say in the Campaign readership survey

By Staff Reporters, Jan 19, 2012

ASIA-PACIFIC - Campaign Asia-Pacific's annual readership survey is now underway. As part of the publication's commitment to continuous improvement and innovation, readers are ...

Advertising

Ensemble appoints lead for new Melbourne office

By Staff Reporters, Jan 19, 2012

MELBOURNE - IPG Mediabrands' branded entertainment and sponsorship specialist arm Ensemble Australia has appointed Jamie Gilbert-Smith as general manager of its new Melbourne ...

Parent company reputation drives consumer product decisions: global study

By Matthew Miller, Jan 19, 2012

GLOBAL - An online study commissioned by Weber Shandwick finds not only that consumers are aware of the parent companies behind product brands, but also that 70 per cent avoid ...

Digital

Digital happenings this week from Ogilvy, XM, Yahoo and more

By Staff Reporters, Jan 19, 2012

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Advertising

Air New Zealand chooses Draftfcb for lead agency

By Staff Reporters, Jan 19, 2012

AUCKLAND - Draftfcb New Zealand has been appointed lead advertising agency for Air New Zealand.

Digital

Jerry Yang's resignation paves way for sale of Yahoo's Asian assets: analysts

By Emily Tan, Jan 18, 2012

GLOBAL - Two weeks after Pay Pal's Scott Thompson took the reigns at Yahoo, the ailing internet company's co-founder Jerry Yang has announced his resignation. Analysts and ...

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