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KidsCo signs deals across Asia-Pacific, Europe and Africa

By Staff Reporters, 5 hours ago

LONDON - International children's channel KidsCo has signed 10 affiliate deals across Asia-Pacific, Europe and Africa, bringing its total reach to 15 million.

Advertising

NEW BUSINESS LEAGUE: Country-specific results for March 2012

By Staff Reporters, 5 hours ago

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...

Media

Emirates sponsors 'Collaboration Culture' on BBC

By Staff Reporters, 6 hours ago

SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile channels, starting 30 ...

Digital

Digital and Music Matters: Focus should be on branded content, the second screen

By Susie Sell, 7 hours ago

SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, ...

Digital

Online inventory optimiser Maxifier opens Japan office

By Staff Reporters, 1 day 5 hours ago

TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of online ad inventory, has opened an office in Tokyo and appointed Tomoyuki Sato ...

Digital

XM Asia appoints Ernest Kim as director of planning

By Staff Reporters, 1 day 5 hours ago

SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.

Advertising

Medibank appoints Whybin TBWA Melbourne

By Staff Reporters, 1 day 5 hours ago

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency ...

Digital

GroupM selects Buddy Media as global social-media ad partner

By Staff Reporters, 1 day 5 hours ago

GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy Media, to all its agencies: Maxus, MEC, Mediacom and Mindshare.

Advertising

Arnott's ends 70-year relationship with Y&R for DDB

By Staff Reporters, 2 days ago

SYDNEY - Baked goods company Arnott's has consolidated its business with DDB Group, dropping George Patterson Y&R Sydney from its roster and ending a 70-year relationship.

Marketing

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

By Racheal Lee, 2 days ago

SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.

Media

BBDO to offer air-purifying billboards in Sri Lanka

By Staff Reporters, 2 days ago

COLOMBO – BBDO Lanka has unveiled new billboard technology designed to filter harmful content from the surrounding air.

Advertising

TBWA tapped to encourage pest control membership in Korea

By Staff Reporters, 2 days ago

SEOUL – Cesco, a leading Korean pest control company, has appointed TBWA for its creative duties in Korea.

Digital

Google+ launches Hangouts On Air globally

By Emily Tan, 2 days ago

ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.

Advertising

Draftfcb appoints COO to head region

By Emily Tan, 2 days ago

ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.

Q&A: Glenn Osaki of MSL Asia on network integration, ‘social’ opportunity

By Campaign India Team, 5 days ago

After seven acquisitions across Asia in the last 18 months, the stated focus for MSL Asia is to create a common collaborative culture across the different entities in the ...

Digital

Fairfax Media makes its papers interactive with AirLink

By Emily Tan, 5 days ago

SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning ...

Digital

Fonterra's regional digital pitch narrowed to three agencies

By Emily Tan, 5 days ago

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.

Digital

Singapore mobile shopping grew 660 per cent in 2011: PayPal

By Susie Sell, 6 days ago

SINGAPORE – Mobile commerce market in Singapore skyrocketed by 660 per cent between 2010 and 2011, fueled by a rise in mobile shoppers and increase in spend per head, a ...

Creativity

7 ways marketers are using the mobile screen: JWT

By Emily Tan, 6 days ago

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...

Digital

Philips' sci-fi adventure story features well-groomed men conquering challenges in style

By Benjamin Li, 6 days ago

A Philips campaign by Tribal DDB Shanghai breaks product-driven category conventions to take viewers on a 3D, sci-fi-style adventure showing how men rise up to challenges with ...

Ogilvy PR launches 'behaviour change' practice OgilvyEngage

By Emily Tan, 6 days ago

GLOBAL - Ogilvy Public Relations has launched a new global practice, OgilvyEngage which focuses on 'behaviour change'.

Creativity

Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness

By Staff Reporters, 6 days ago

ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now accepting entries.

Marketing

Nike extends commercial engagement with AFC

By Staff Reporters, 6 days ago

SINGAPORE - Oregon-based athletic apparel designer NIKE has extended its commercial engagement with the Asian Football Confederation (AFC), as an official partner.

Digital

Viki signs video partnership with BBC Advertising

By Staff Reporters, 6 days ago

SINGAPORE - International video site Viki has signed a video partnership with BBC Worldwide's BBC Advertising team to help Viki meet global interest and demand for video ...

Digital

Digital happenings this week from GroupM, DDB, Y&R and more

By Staff Reporters, 6 days ago

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Marketing

Futurebrand names new Asia-Pacific CEO

By Emily Tan, May 16, 2012

SHANGHAI - Global brand consultancy under the IPG group, Futurebrand, has appointed Zayn Khan as CEO Asia-Pacific starting 1 June. Khan joins from Thinkscape Malaysia where he ...

Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012

HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...

Marketing

Half of South Koreans own smartphones

By Emily Tan, May 16, 2012

SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.

Digital

Still early days for adoption of mobile payments: MasterCard

By Susie Sell, May 15, 2012

ASIA-PACIFIC – It is still early days for the adoption of mobile payments, but Singapore, South Korea, Japan and China are some of the most prepared countries globally, a ...

Advertising

Bill Clinton and Ridley Scott to speak at Cannes Lions

By Staff Reporters, May 15, 2012

CANNES - Former US president Bill Clinton and filmmaker Ridley Scott have been confirmed as speakers at the Cannes Lions International Festival of Creativity this year.

Digital

Rob dePinto leaves chief technologist, Asia-Pacific, Tribal DDB role

By Emily Tan, May 15, 2012

HONG KONG - Rob dePinto has decided to step down from the post of chief technologist, DDB Group / Tribal DDB to pursue his own business interests.

Digital

Online video viewership grows, but ads failing to connect: Nielsen

By Staff Reporters, May 15, 2012

ASIA-PACIFIC - Although consumers in Asia watch online video at a rate exceeding the global average, they are not impressed with the advertising messages delivered via the ...

Media

GroupM appoints chief knowledge officer

By Emily Tan, May 15, 2012

SINGAPORE - GroupM has appointed Robert Fry to the newly created post of chief knowledge officer for GroupM Asia-Pacific. Fry was previously with GroupM subsidiary Mediacom, ...

Media

Martin Cowie to lead people and development across OMG Australia

By Emily Tan, May 14, 2012

SYDNEY - Martin Cowie has rejoined OMG Australia to head people and development for the group following Carolyn Maloney's departure, based out of Sydney.

Media

Aegis Media appoints new chief strategy officer for North Asia

By Staff Reporters, May 14, 2012

SEOUL - Aegis Media North Asia has appointed Claire Taylor-Rowe as chief strategy officer, effective immediately.

Advertising

Dheeraj Sinha to leave Bates after seven years

By David Blecken, May 14, 2012

MUMBAI – Dheeraj Sinha, Bates’ India-based regional planning director, has resigned from the agency.

Marketing

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

By Staff Reporters, May 14, 2012

GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to ...

Digital

GroupM launches Xaxis Asia-Pacific

By Emily Tan, May 14, 2012

SINGAPORE - GroupM's audience buying arm, Xaxis, has officially launched its Asia-Pacific headquarters in Singapore today.

Advertising

IAA cancels 2012 World Congress due to Olympics and 75th Anniversary

By Staff Reporters, May 11, 2012

GLOBAL - The International Advertising Association's executive committee has decided to cancel the 2012 World Congress in Vienna.

Media

Vizeum expands Australia presence with Melbourne office

By Staff Reporters, May 11, 2012

MELBOURNE - Vizeum has expanded its footprint in Australia with the launch of an office in Melbourne in addition to its existing office in Sydney.

Advertising

Ken Hoskin joins McCann Worldgroup as regional chief talent officer

By Emily Tan, May 11, 2012

SINGAPORE - Ken Hoskin is to leave Ogilvy & Mather, where he is currently regional talent director for Asia-Pacific, to take up a newly created role at McCann Worldgroup.

Advertising

McCann Healthcare to strengthen Japan content through acquisition

By Racheal Lee, May 11, 2012

TOKYO - Complete Medical Group, a medical communications company under McCann Healthcare Worldwide Japan (MHWWJ), has acquired a 51 per cent stake in MDS, which specialises in ...

Digital

Get into Cathay Pacific's San Francisco lounge with your Klout

By Emily Tan, May 10, 2012

HONG KONG - In an interesting social media tie-up, Cathay Pacific will allow Klout users with a score of 40 or higher on their Klout iPhone app to enter its first and business ...

Digital

Waiting for the other shoe to drop: Digital in Indonesia

By Emily Tan, May 10, 2012

Soon, really soon, perhaps this year, or perhaps in five… digital will be big in Indonesia. Advertisers and marketers alike say that Indonesia, the world's fourth largest ...

Digital

Youths in Singapore, China and US suffering from social-media fatigue: JWT

By Emily Tan, May 10, 2012

SINGAPORE - While marketers see social media as a golden opportunity, at least some young adults are starting to see it as a source of stress, a burden, and a disruptive force ...

Media

Mindshare HK head and veteran Melanie Lo takes the helm of GroupM HK

By Benjamin Li, May 10, 2012

HONG KONG - Melanie Lo, a 20+-year media veteran and long-serving Mindshare Hong Kong managing director, will succeed KK Tsang as chief executive officer of GroupM Hong Kong, ...

Digital

Digital happenings this week from Lintas, Tencent, Mindshare and more

By Staff Reporters, May 10, 2012

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Advertising

Young to be Ogilvy's new chairman; Shelly Lazarus, chairman emeritus

By Shephali Bhatt, May 9, 2012

GLOBAL - The agency has also elected to its board of directors Steve Harding, global chief executive officer, OgilvyAction; and Thomas Strerath, chief executive officer, Ogilvy ...

Marketing

TalkSPORT radio aims to reach sports fans across Asia

By Staff Reporters, May 9, 2012

ASIA-PACIFIC - UK-based talkSPORT, which boasts 3.2 million listeners in its home country and owns the broadcasting rights for the Barclays Premier League for the next four ...

Digital

VIDEO: Amobee acquires Adjitsu for 3D mobile technology

By Emily Tan, May 9, 2012

CALIFORNIA - Mobile advertising shop Amobee has acquired 3D mobile ad business Adjitsu from Cooliris.

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