News

Media

Universal McCann wins Ecco's US$46m global media

By Mark Banham, 13 hours ago

GLOBAL - Ecco, the Danish footwear manufacturer, has appointed Universal McCann to handle its estimated US$45.9 million (£30 million) global media planning and buying account.

Digital

Google adds sponsored company logos to Maps

By Marie Green, 14 hours ago

GLOBAL - Following the launch of a pilot version in Australia earlier this year, Google Maps has announced it is launching sponsored map icons allowing business owners to brand ...

Advertising

VIDEO: ZenithOptimedia global digital officer Fred Joseph on trends in Asia

By Madhavi Tumkur, 20 hours ago

SINGAPORE - Fred Joseph, worldwide digital director for Zenith Optimedia spoke to Campaign about the digital trends in Asia, the challenges relating to the switch from ...

Media

Snow Beer calls media pitch in China

By Benjamin Li, 20 hours ago

BEIJING - Snow Beer, the number one beer group in China, has called a media review with industry sources suggesting that Charm, Golden Bridge, Maxus and ZenithOptimedia have ...

Digital

Apple introduces music social networking site Ping

By Staff Reporters, 20 hours ago

GLOBAL - Apple has introduced social network for music Ping which allows users to follow their favourite artists and friends to find out what they are listening to.

Advertising

Chinese lingerie brand uses Princess Di lookalike in ads

By Staff Reporters, 1 day 14 hours ago

SHENZHEN - A Chinese lingerie brand chose the anniversary of Princess Diana's death to launch a new range of underwear, which is being promoted on billboards featuring a ...

Advertising

DDB New Zealand takes charge of beer brand Red Lion

By Staff Reporters, 1 day 15 hours ago

NEW ZEALAND - Lion Nathan today announced it has appointed DDB to handle all advertising duties for its beer brand Lion Red.

Media

Newsweek launches English-language edition in Pakistan

By Benjamin Li, 1 day 19 hours ago

GLOBAL - Newsweek has debuted an English-language edition in Pakistan this week, the first such move by a prominent Western title in the country.

Digital

GroupM China appoints Tony Chen as digital head

By Jin Bo, 1 day 20 hours ago

SHANGHAI - GroupM China has appointed Tony Chen as managing director of GroupM Interaction China, effective immediately.

Edelman Pegasus wins PR project for Timberland APAC

By Benjamin Li, 1 day 21 hours ago

SHANGHAI - Timberland has appointed Edelman Pegasus to handle the communications strategy for its Earthkeepers programme across the region.

Advertising

Beattie McGuinness Bungay launches in India

By Anne Cassidy, 1 day 21 hours ago

MUMBAI - Beattie McGuinness Bungay has launched a joint venture in India with Madison World, one of that country's largest communication groups.

Advertising

Euro RSCG reshuffles management in Malaysia

By Staff Reporters, 1 day 21 hours ago

KUALA LUMPUR - Euro RSCG today announced the appointment of Andrew Crombie as CEO of Singapore and Malaysia, Andrew Lee (pictured) as managing director in Malaysia and Lee Kien ...

Marketing

Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'

By Staff Reporters, 1 day 21 hours ago

CHINA - Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to ...

Digital

Google's 'priority inbox' to affect email marketing strategies

By Jennifer Whitehead, 1 day 21 hours ago

GLOBAL - Direct marketers are already working out how to adapt to Gmail's new priority Inbox system amid fears that the new feature could lessen the impact of email marketing.

Advertising

Havas profits rise 23 per cent in first half of 2010

By Staff Reporters, 1 day 21 hours ago

GLOBAL - Havas has reported a 22.5 per cent year-on-year rise in net income to US$62 million (€49 million) for the first six months of the year.

Text 100 Sydney takes PR duties for Fuji Xerox Australia

By Staff Reporters, 1 day 22 hours ago

SYDNEY - Fuji Xerox Australia has appointed public relations consultancy Text 100 Sydney.

Media

PepsiCo hands US$27m media duties to PHD in Australia

By Staff Reporters, 2 days ago

SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, following a pitch that reportedly also involved Mindshare.

Advertising

BBDO tops Young Guns ranking as decade's most awarded

By Staff Reporters, 2 days ago

GLOBAL - BBDO has topped the Young Guns top 10 ranking as the most awarded network of the past decade, making it the number one network for emerging and young creatives.

Digital

Google acquires social network Angstro to challenge Facebook

By Staff Reporters, 2 days ago

GLOBAL - Google has bought social networking start-up Angstro and hired its founder Rohit Khare as it continues to challenge Facebook.

Advertising

Ad Stars 2010 announces winners in South Korea

By Jane Leung, 2 days ago

BUSAN - The Ad Stars 2010 Busan International Advertising Festival has released its winners list with ‘Orcon + Iggy, together Incredible’ in the Interactive ...

Creativity

Andrew Berglund joins XM as creative director from Cheil Worldwide

By Staff Reporters, 2 days ago

SINGAPORE - XM Asia-Pacific, the digital arm under JWT, has appointed Andrew Berglund (pictured) as its regional creative director, based in Singapore.

Media

Mars Japan appoints UM to handle media buying and planning duties

By Jane Leung, 2 days ago

TOKYO - UM Japan has confirmed it has been appointed to handle Mars Japan's media planning and buying business for the entire brand portfolio, effective immediate in September.

Digital

New technology to lure shoppers to stores

By Staff Reporters, 2 days ago

GLOBAL - Interpublic is testing new technologies at its Media Lab in Los Angeles in order to better understand how consumers shop and encourage companies to rethink the role of ...

Advertising

DBS Bank partners with Tribal DDB in Hong Kong and Singapore

By Madhavi Tumkur, 3 days ago

SINGAPORE - DBS Bank has appointed Tribal DDB as its creative agency-of-record in Singapore and Hong Kong with effect from 1 October, following a competitive pitch between ...

Digital

Brandtology launches social media certification course

By Staff Reporters, 3 days ago

ASIA-PACIFIC - Brandtology Academy, a new initiative by global online intelligence service provider Brandtology, has launch a social media analytics course to train industry ...

Digital

Google launches Gmail phone calling system to rival Skype

By Staff Reporters, 3 days ago

GLOBAL – Google has announced it has added a new Gmail feature that lets users call people on their phones from a Gmail account. US and Canada are free with Asia-Pacific ...

Advertising

Grey Korea wins Daewon Pharmaceutical's AOR account

By Benjamin Li, 3 days ago

SEOUL - After a six-way competitive pitch, Daewon Pharmaceutical Company has chosen Grey Korea as its agency-of-record. The initial contract is for one year.

Advertising

Aegis profits rise 8.3 per cent in first half of 2010

By Jennifer Whitehead, 3 days ago

GLOBAL - Aegis has seen pre-tax profits rise by more than 8 per cent for the first half of the year to US$74.8 million (GBP48.3m) in the first set of results published by the ...

Media

Starcom's Joanna Chan-Mojica steps up as MD in the Philippines

By Madhavi Tumkur, 3 days ago

MANILA - Starcom Mediavest (SMG) has promoted deputy managing director Joanna Chan-Mojica to the role of managing director to helm the agency’s operations in the ...

Media

UM China appoints Lisa Wei as chief operating officer

By Marie Green, 3 days ago

SHANGHAI - UM China has appointed Lisa Wei as chief operating officer, joining from her position as CEO of OMG's buying operation in China.

Advertising

JWT scoops grand prize at Australian Effie Awards 2010

By Staff Reporters, 6 days ago

SYDNEY - 17 gold Effies were handed out at the second annual Effie Awards 2010 ceremony in Sydney last night where JWT walked away with the coveted grand Effie for a campaign ...

Digital

Taobao Mall calls media pitch in China

By Benjamin Li, 6 days ago

BEIJING - B2C e-commerce platform Taobao Mall has reportedly called a media agency pitch in China, including a round of presentations that took place yesterday.

Digital

Tencent acquires Google-backed Comsenz

By Jin Bo, 6 days ago

BEIJING – Tencent Holdings has inked a deal to acquire Comsenz, one of the biggest providers of bulletin board systems and social-networking software in China.

Digital

Unilever branded TV drama rakes in 100 million views on Tudou

By Jin Bo, 6 days ago

‘Unbeatable', a 36-part branded drama series for Clear Shampoo, has been played over 100 million times on Tudou.com since its 5 August premiere, the online video-sharing ...

Media

Media veteran Frank Lin resigns from McDonald's after five years

By Benjamin Li, 6 days ago

SHANGHAI - Frank Lin, senior media director of national marketing at McDonald’s China, has handed in his resignation, effective in October.

Media

MEC's Dominic Ng to lead AB InBev at MediaCom Shanghai

By Benjamin Li, 6 days ago

SHANGHAI - Dominic Ng, who was most recently national managing director at MEC China, has been internally transferred within GroupM to become the managing partner of MediaCom ...

Digital

Google moves real-time search to its own address

By Marie Green, 6 days ago

GLOBAL - Google today announced it is giving real-time search its own home at www.google.com/realtime, in addition to launching new tools to enhance the service.

Advertising

Spikes Asia offers rich opportunities for young talent

By Staff Reporters, 6 days ago

ASIA-PACIFIC - Through an international line-up of top creatives and renowned business leaders in 21 seminars and six workshops, Spikes Asia offers unrivalled opportunities for ...

Marketing

Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival

By Staff Reporters, Aug 26, 2010

ASIA-PACIFIC - The International Advertising Festival, organisers of Cannes Lions, and Haymarket Media today announced an in principal agreement to include the Asian Marketing ...

Advertising

Paul Bradbury steps up as CEO of Whybin TBWA Tequila in Sydney

By Madhavi Tumkur, Aug 26, 2010

SYDNEY - Paul Bradbury has been appointed as the CEO of Whybin TBWA Tequila in Sydney, encompassing all divisions of the Sydney operation, including Tequila Digital and ...

Advertising

MediaCom's Mat Baxter takes over as CEO of UM Australia

By Marie Green, Aug 26, 2010

SYDNEY - Mat Baxter has been appointed as CEO of UM Australia with current CEO Henry Tajer stepping aside to concentrate full time on his role as executive chairman of Mediabrands.

Digital

Twitter hires Adam Bain as head of global revenue

By Jennifer Whitehead, Aug 26, 2010

GLOBAL - Twitter has hired Adam Bain, who has stepped down from his job as president of Fox Audience Network, to be its first president of global revenue.

Media

Levi Strauss appoints MPG to handle media for Denizen in China

By Benjamin Li, Aug 26, 2010

SHANGHAI - Levi Strauss has appointed MPG as its media agency to handle the launch of its new made-for-Asia brand Denizen.

Advertising

Microsoft Advertising strengthens its Asia-Pacific team

By Madhavi Tumkur, Aug 26, 2010

ASIA PACIFIC - Microsoft Advertising has strengthened it regional management team with the appointment of Richard Dunmall as VP for Greater Asia-Pacific and the Americas. Todd ...

Digital

Isobar wins several APAC digital projects for P&G's SK-II

By Benjamin Li, Aug 26, 2010

ASIA PACIFIC - Isobar has added P&G brand SK-II to its portfolio as they prepare to revamp the skincare brand's global website and roll out various digital campaigns across the ...

Media

Asia-Pacific CEO Maggie Choi departs OMD after 13 years

By Michael O'Neill, Aug 25, 2010

ASIA-PACIFIC - Omnicom Media Group (OMG) has confirmed that Maggie Choi, CEO of OMD Asia-Pacific, will be leaving the company after 13 years.

Digital

Google's Orkut releases new features to compete with Facebook in India

By Jane Leung, Aug 25, 2010

NEW DELHI – Orkut, Google's social networking site in India, has announced it is releasing new changes after Facebook finally overtook the social site with one million ...

Digital

Apple in talks with Fox and ABC for programme rentals via iTunes

By Staff Reporters, Aug 25, 2010

GLOBAL – Apple is in talks with News Corp to offer Fox TV shows for rent via iTunes. CBS, NBC Universal and ABC-owner Disney are reportedly also involved.

Digital

James Hier and Tim Knight join MEC Australia in management roles

By Jane Leung, Aug 25, 2010

SYDNEY – James Hier (pictured right) has joined MEC Australia as chief strategy officer along with Tim Knight (left) as chief innovation officer, both reporting to ...

Digital

News Corp merges digital ad network Fan with MySpace

By Jennifer Whitehead, Aug 25, 2010

GLOBAL - News Corporation is merging its digital ad platform Fox Audience Network with social media site MySpace, in a move it says will see more relevant ads delivered to ...

1 2 3 4 5 ...720 | Next »

News

Latest

Popular Comments