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Marketing - Sector Insight

INSIGHT: Access brands talk to the Indian consumer 
Magazine Highlights

INSIGHT: Access brands talk to the Indian consumer

By Clarissa Sebag-Montefiore, Jul 20, 2011
Certain domestic brands have managed to tap into commonality among consumers by taking a simplified approach.
Brands asleep during social media primetime: Indian study 
Digital

Brands asleep during social media primetime: Indian study

By Emily Tan, Jun 29, 2011
MUMBAI - Engaging with Facebook's 25 million users is paramount for local brands in search of market growth, but many of them are out of sync with consumers, a new study has ...
INSIGHT: The smartphone retailing revolution 
Marketing

INSIGHT: The smartphone retailing revolution

By Kate Nicholson, Apr 21, 2011
Telecommunications technology is all set to turn retail on its head, as consumers in Asia catch up with the rest of the world and use their phones to shop.
INSIGHT: Brands build market strategy on group buys 
Magazine Highlights

INSIGHT: Brands build market strategy on group buys

By Kate Nicholson, Apr 11, 2011
More and more consumers are playing the numbers game, joining forces to make purchases — with knock-on effects for marketers.
INSIGHT: No wind-down in regional watch market 
Marketing

INSIGHT: No wind-down in regional watch market

By Matthew Carlton, Mar 9, 2011
REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their ...
The sweet taste of consumer success 
Marketing

The sweet taste of consumer success

By Matthew Carlton, Jan 6, 2011
With more disposable income, consumers in emerging markets are indulging their sweet-tooth and leading confectioners can't wait to get a piece of the action.
Gap's expansion fuels Asia fashion war 
Marketing

Gap's expansion fuels Asia fashion war

By Matthew Carlton, Jan 6, 2011
Asia is an attractive breeding ground for fast-fashion labels. But is this just part of the retailer's global expansion or to compensate for poorer performances elsewhere?
The rise of the brand-savvy beer consumer 
Marketing

The rise of the brand-savvy beer consumer

By Matthew Carlton, Oct 7, 2010
National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.
Unilever hopes Indonesians will take to Wall's 
Marketing

Unilever hopes Indonesians will take to Wall's

By Glenn Smith, Aug 17, 2010
Despite having one of Asia's lowest per capita incomes, Indonesia is a target for Unilever's ice creams.
Ad spend cuts have little effect on shrinking Japanese car market 
Marketing

Ad spend cuts have little effect on shrinking Japanese car market

By Glenn Smith, Aug 12, 2010
Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of ...
Taiwanese beer: China offers profits for Taiwanese brewers 
Marketing

Taiwanese beer: China offers profits for Taiwanese brewers

By Glenn Smith, Jul 28, 2010
Beer vendors struggle with a declining market, but China offers profits for Taiwanese brewers.
Car: Leading the conversation with first time buyers 
Marketing

Car: Leading the conversation with first time buyers

By Staff Reporters, Jun 29, 2010
The web is the new showroom for auto manufacturers looking to convey the character of their cars to the all-important first time buyer market in a more meaningful way.
Cameras: Mobilising the amateurs in Asia 
Marketing

Cameras: Mobilising the amateurs in Asia

By Michael Hoare, Jun 29, 2010
Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.
Airlines: Offering more than value 
Marketing

Airlines: Offering more than value

By Staff Reporters, Jun 29, 2010
The region's carriers are leading the sector's recovery by battling for high end travellers, but premium brands are finding it hard to stand out from their competitors.
Television: Banking on 3DTV as a key driver 
Marketing

Television: Banking on 3DTV as a key driver

By Sodam Kim, Jun 29, 2010
Competition is as fierce as ever among the region's leading TV brands, which are banking on the promise of 3D technology to lead the sector forward.
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Campaign Magazine
Campaign Asia-Pacific
May, 2012