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CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing 
Marketing

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

By Racheal Lee, 2 days ago
SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.
Nike extends commercial engagement with AFC 
Marketing

Nike extends commercial engagement with AFC

By Staff Reporters, 6 days ago
SINGAPORE - Oregon-based athletic apparel designer NIKE has extended its commercial engagement with the Asian Football Confederation (AFC), as an official partner.
Futurebrand names new Asia-Pacific CEO 
Marketing

Futurebrand names new Asia-Pacific CEO

By Emily Tan, May 16, 2012
SHANGHAI - Global brand consultancy under the IPG group, Futurebrand, has appointed Zayn Khan as CEO Asia-Pacific starting 1 June. Khan joins from Thinkscape Malaysia where he ...
Half of South Koreans own smartphones 
Marketing

Half of South Koreans own smartphones

By Emily Tan, May 16, 2012
SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.
Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR 
Marketing

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

By Staff Reporters, May 14, 2012
GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to ...
TalkSPORT radio aims to reach sports fans across Asia 
Marketing

TalkSPORT radio aims to reach sports fans across Asia

By Staff Reporters, May 9, 2012
ASIA-PACIFIC - UK-based talkSPORT, which boasts 3.2 million listeners in its home country and owns the broadcasting rights for the Barclays Premier League for the next four ...
Nielsen sets up regional 'lab' for neuroscience, shopper technology and measurement 
Marketing

Nielsen sets up regional 'lab' for neuroscience, shopper technology and measurement

By Matthew Miller, May 8, 2012
SINGAPORE - Nielsen has announced the creation of NielsenLAB, a Singapore-based innovation hub that the market-research company claims will develop cutting-edge technologies ...
LinkedIn reports 73 per cent jump in marketing solutions revenue 
Digital

LinkedIn reports 73 per cent jump in marketing solutions revenue

By Emily Tan, May 4, 2012
GLOBAL - Professional social networking site LinkedIn's marketing solutions offering has netted US$48 million in revenue in the first quarter of the year, which represents a 73 ...
Mars named Cannes Advertiser of the Year 
Advertising

Mars named Cannes Advertiser of the Year

By Daniel Farey-Jones, May 4, 2012
GLOBAL - Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.
Lowe unveils software to enable real-time planning in rural markets 
Marketing

Lowe unveils software to enable real-time planning in rural markets

By Staff Reporters, May 3, 2012
MUMBAI - Lowe and Partners has launched a piece of software designed to help marketers hone their strategy when operating in rural markets.
Banks should use tablets to connect with consumers: Ovum 
Digital

Banks should use tablets to connect with consumers: Ovum

By Emily Tan, May 3, 2012
MELBOURNE – Wealth management and corporate banking organisations are still not fully leveraging the potential of tablets to better connect with and service their ...
Agility Research & Strategy appoints director for research solutions 
Marketing

Agility Research & Strategy appoints director for research solutions

By Staff Reporters, May 2, 2012
SINGAPORE - Luxury market research firm Agility Research and Strategy has appointed Philip Tiongson as director for research solutions, a newly created position. Tiongson joins ...
Asia-Pacific including Japan now accounts for 36 per cent of Apple's US$39 billion sales 
Marketing

Asia-Pacific including Japan now accounts for 36 per cent of Apple's US$39 billion sales

By Emily Tan, Apr 30, 2012
GLOBAL - Apple more than doubled its net sales in Asia-Pacific (including Japan) during the first three months of 2012, for the first time taking in almost as much revenue from ...
Anheuser-Busch InBev's global CMO exits 
Marketing

Anheuser-Busch InBev's global CMO exits

By John Reynolds, Apr 30, 2012
GLOBAL - Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio.
East vs West, good vs bad: Dissecting 'glocalisation' in branding  
Advertising

East vs West, good vs bad: Dissecting 'glocalisation' in branding

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Tom Doctoroff, Mythili Chandrasekar, and Jordan Price from JWT sat down with the agency's clients Leanne Cutts ...
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MAGAZINE
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Campaign Asia-Pacific
May, 2012