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Marketing - In Depth

Experts rate top sports-marketing opportunities 
Magazine Highlights

Experts rate top sports-marketing opportunities

By Staff Reporters, May 16, 2012
Experts rate some of the region’s popular pastimes on their ability to gain traction.
Gatecrashers all set for Olympic party 
Magazine Highlights

Gatecrashers all set for Olympic party

By Matthew Carlton, Apr 30, 2012
GLOBAL - Many brands are looking to illicitly bask in Games glory, bringing into question the value of official sponsorship.
Marketers' Outlook for 2012 - results and analysis 
Marketing

Marketers' Outlook for 2012 - results and analysis

By Andrew Woodward, Mar 1, 2012
HONG KONG - The March issue of Campaign Asia-Pacific features this year's in-depth research report, in partnership with Ipsos MediaCT, into what the region's marketers ...
INSIGHT: Client-side roles grow the marketing function 
Magazine Highlights

INSIGHT: Client-side roles grow the marketing function

By Robert Clark, Sep 27, 2011
Marketers must now tap the skills of a range of specialists if they are to remain up to speed with their tech-enabled audiences.
INSIGHT: Keeping up has never been more dangerous 
Magazine Highlights

INSIGHT: Keeping up has never been more dangerous

By Paul Howell, Aug 10, 2011
A growing tendency to focus on short-term trends and tactical goals risks weakening brand equity. Paul Howell examines the pitfalls for marketers.
Asia-Pacific's Top 1000 brands  
Marketing

Asia-Pacific's Top 1000 brands

By Jolene Otremba, Jun 29, 2011
The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, ...
INSIGHT: Global giants decide to call time on brands 
Marketing

INSIGHT: Global giants decide to call time on brands

By Kate Nicholson, Jun 20, 2011
Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.
INSIGHT: A golden retail opportunity overlooked 
Marketing

INSIGHT: A golden retail opportunity overlooked

By Suzy Bashford, Jun 1, 2011
Both clients and agencies are unclear about what shopper marketing is, what it can achieve, and how to implement it into campaigns. But they’ll have to learn.
INSIGHT: Smaller brands find value in being different 
Marketing

INSIGHT: Smaller brands find value in being different

By Kate Nicholson, May 19, 2011
Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.
Bell Pottinger's David Logan on the evolution of CSR in Asia 
Marketing

Bell Pottinger's David Logan on the evolution of CSR in Asia

By Angelia Seetoh, Mar 8, 2011
David Logan, founder and co-chair of Bell Pottinger Group sustainability arm Corporate Citizenship, on corporate social responsibility in Asia.
INSIGHT: LG strategy shift puts products over brand 
Marketing

INSIGHT: LG strategy shift puts products over brand

By David Blecken, Mar 2, 2011
In the face of increasingly stiff competition on several fronts, Korean tech brand LG is once again forced to re-visit brand vision.
11 hottest trends for 2011 : McCann Worldgroup 
Marketing

11 hottest trends for 2011 : McCann Worldgroup

By Staff Reporters, Jan 28, 2011
BANGKOK- McCann Worldgroup has identified 11 consumer trends to watch in 2011.
High-end brands spy opportunity in Asia's emerging markets 
Marketing

High-end brands spy opportunity in Asia's emerging markets

By Tessa Thorniley, Jan 17, 2011
When Louis Vuitton chief executive Yves Carcelle cut the ribbon on the luxury group’s first store in Mongolia last October, he said he had noticed many Vuitton bags ...
Is pharma social? 
Digital

Is pharma social?

By Tessa Thorniley, Dec 15, 2010
In an industry with almost no above-the-line advertising, social media would seem to offer exciting marketing potential. Indeed, the mass of pharmaceutical information being ...
The evolution of China’s follower brands 
Marketing

The evolution of China’s follower brands

By Tessa Thorniley, Nov 11, 2010
A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?
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Campaign Asia-Pacific
May, 2012