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Marketing - Case Studies

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan  
Creativity

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan

By Staff Reporters, May 4, 2012
To make bicycle sharing a part of Japanese culture, Cogoo worked with Hakuhodo to merge BMX riding with music creation.
CASE STUDY: Care International tackles women's abuse in Sri Lanka 
Marketing

CASE STUDY: Care International tackles women's abuse in Sri Lanka

By Staff Reporters, Mar 26, 2012
COLOMBO - JWT Colombo draws an audience of 1 million Sri Lankans with a one-of-a-kind pandol in support of women's rights for Care International.
CASE STUDY: Fuji Xerox changes consumers' perception on digital printing 
Marketing

CASE STUDY: Fuji Xerox changes consumers' perception on digital printing

By Staff Reporters, Feb 29, 2012
Fuji Xerox New Zealand launched a direct marketing campaign, entitled "Fujikistan", which was designed to invite printing company owners and managers to the launch event of ...
CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles 
Digital

CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles

By Staff Reporters, Feb 2, 2012
SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced...
CASE STUDY: 'Porxer' contest puts the excitement back into pork 
Advertising

CASE STUDY: 'Porxer' contest puts the excitement back into pork

By Staff Reporters, Jan 30, 2012
A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.
CASE STUDY: How Rexona broke the relevance barrier in China 
Digital

CASE STUDY: How Rexona broke the relevance barrier in China

By Emily Tan, Nov 30, 2011
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest ...
CASE STUDY: Building an Australia-wide hardware brand in six months  
Marketing

CASE STUDY: Building an Australia-wide hardware brand in six months

By Paul Howell, Nov 15, 2011
SYDNEY - Back in 2008, Australian retail giant Woolworths identified an opportunity to enter the massive home improvement retail market. Three years later, its new brand ...
CASE STUDY: How Subway built its brand in Korea 
Marketing

CASE STUDY: How Subway built its brand in Korea

By Staff Reporters, Oct 4, 2011
Subway had a long-term goal to grow its presence in Korea from 40 to 200 stores within two years, and 400 stores within five years. As part of this process, the chain enlisted ...
CASE STUDY: How McDonald’s leveraged social media for new product 
Digital

CASE STUDY: How McDonald’s leveraged social media for new product

By Racheal Lee, Aug 12, 2011
McDonald’s has leveraged social media to launch its new Chicken McGrill sandwich in a campaign entitled ‘Making it better, made for Singapore' through Tribal DDB ...
CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block 
Marketing

CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block

By Rhandell Rubio, Aug 5, 2011
Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.
CASE STUDY: Malaysian mothers flaunt their ‘bump’ 
Digital

CASE STUDY: Malaysian mothers flaunt their ‘bump’

By Chantelle Pang, Jul 29, 2011
KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.
CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards 
Digital

CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards

By David Seidler, Jul 15, 2011
Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.
CASE STUDY: How search got Malaysian smokers to quit 
Digital

CASE STUDY: How search got Malaysian smokers to quit

By Emily Tan, Jul 8, 2011
Smoking cessation aid Nicorette nicotine chewing gum partnered up with Universal McCann to face down market competition and encourage smokers to quit using the brand's ...
CASE STUDY: Maxis creates buzz around new devices in Malaysia 
Marketing

CASE STUDY: Maxis creates buzz around new devices in Malaysia

By Staff Reporters, Jun 3, 2011
MALAYSIA - Maxis set out to create conversations around the latest technologies and devices introduced by the telecommunications company in the market.
CASE STUDY: How a trailblazing robot helped build a battery brand 
Advertising

CASE STUDY: How a trailblazing robot helped build a battery brand

By David Blecken, May 31, 2011
In partnership with Hakuhodo, Panasonic set out to improve awareness of its rechargeable Evolta batteries in Japan, taking a big risk to generate in excess of US$10 million ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012