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Marketing - Brand Health Check

Prada Asia impact low despite heritage 
Magazine Highlights

Prada Asia impact low despite heritage

By Staff Reporters, Aug 18, 2011
The Italian label is too big for niche luxury appeal, but is dwarfed by others at the top end
Yahoo searches for some new answers 
Marketing

Yahoo searches for some new answers

By Staff Reporters, Jun 28, 2011
An eroding customer base and failure to monetise means the clock is ticking for Yahoo.
INSIGHT: Coca-Cola slips as consumers opt for healthier drinks 
Marketing

INSIGHT: Coca-Cola slips as consumers opt for healthier drinks

By Staff Reporters, May 26, 2011
As more consumers make healthier beverage choices, Coca-Cola is starting to look flat.
INSIGHT: Backlash against Groupon ‘insensitivity’ 
Marketing

INSIGHT: Backlash against Groupon ‘insensitivity’

By Staff Reporters, Mar 4, 2011
Online discount coupon vendor Groupon’s first TVC shows a lack of cultural understanding. Campaign takes a look at what this could mean for the brand as it prepares to ...
Nintendo delays launch of 3D console 
Marketing

Nintendo delays launch of 3D console

By Staff Reporters, Jan 6, 2011
The Japanese company slashes its earning forecast and faces stiff competition from rivals.
LG Electronics misses out on a smart act 
Marketing

LG Electronics misses out on a smart act

By Staff Reporters, Nov 25, 2010
South Korean mobile player LG Electronics fires its CEO after entering the smartphone market too late.
Pakistan cricket sponsor Pepsi stays put in troubled times 
Marketing

Pakistan cricket sponsor Pepsi stays put in troubled times

By Staff Reporters, Oct 7, 2010
Spot-fixing allegations threaten to damage the national team's major sponsorship deals.
Bawang saga: Celebrities and brands can prove a bad mix 
Marketing

Bawang saga: Celebrities and brands can prove a bad mix

By Staff Reporters, Aug 13, 2010
Is Jackie Chan a cursed celebrity endorser? The martial arts star has been facing this accusation in recent weeks, as Bawang brand shampoos, yet another product he endorses, ...
Nokia: Losing market share in India 
Marketing

Nokia: Losing market share in India

By Staff Reporters, Aug 10, 2010
How can Nokia get back on track in India’s teeming mobile market? The Finnish company’s N-series has been its crown jewel for years, but it is losing its battle for ...
Why Microsoft killed Kin after six weeks  
Marketing

Why Microsoft killed Kin after six weeks

By Staff Reporters, Jul 19, 2010
Rest in peace Microsoft Kin. This month Microsoft announced it will kill off its new mobile device that runs on Windows just six weeks after its launch.
Hong Kong government: Losing the PR crusade 
Marketing

Hong Kong government: Losing the PR crusade

By Staff Reporters, Jul 8, 2010
The Hong Kong Government's attempts to drum up support for its controversial 2012 political reform package could well be held up as a great example of how not to run a ...
US beef: Regaining trust in Taiwan 
Marketing

US beef: Regaining trust in Taiwan

By Staff Reporters, Jun 16, 2010
US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.
Thailand: The brand and its tourism appeal takes yet another beating 
Marketing

Thailand: The brand and its tourism appeal takes yet another beating

By Staff Reporters, Jun 16, 2010
As red-shirted protesters paraded coffins to mourn the casualties in the country's most violent political standoff in 20 years, brand Thailand and its tourism appeal has yet ...
China Unicom: Struggling to maximise its 3G advantage 
Marketing

China Unicom: Struggling to maximise its 3G advantage

By Staff Reporters, Jun 16, 2010
China Unicom announced a net income of US$165.5 million in the first quarter of this year, representing a 68 per cent drop year-on-year.
Blackberry: Corporate dominance under treat as bankers opt for iPhone 
Marketing

Blackberry: Corporate dominance under treat as bankers opt for iPhone

By Staff Reporters, Jun 16, 2010
At face value, life is good for BlackBerry-maker Research in Motion (RIM). Profits soared with net income for fiscal 2010 at US$2.46 billion, up nearly 30 per cent compared to ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012