MARKETING

NEWS

DHL forges partnership with Rugby World Cup 2011

1 day 22 hours ago by Staff Reporters
AUCKLAND - DHL has been named as the official logistics partner for the RWC 2011, responsible for ticket distribution as well as express shipments, international and domestic freight movements and the delivery of competing teams’ equipment.

Burger King sold to private equity firm for US$4bn

2 days ago by John Reynolds
GLOBAL - Burger King, the fast food giant, is being sold to private equity firm 3G Capital in a ...

Partnership Marketing appoints Chris Reed as APAC regional partnerships director

2 days ago by Staff Reporters
ASIA-PACIFIC - Partnership Marketing (PM) and Partnership Marketing Network (PMN), have ...

Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'

Sep 1, 2010 by Staff Reporters
CHINA - Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to ...

New technology to lure shoppers to stores

Aug 31, 2010 by Staff Reporters
GLOBAL - Interpublic is testing new technologies at its Media Lab in Los Angeles in order to ...
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CASE STUDIES

CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’

Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.
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BLOGS & OPINIONS
Anant’s blog: Don’t show me the money

Anant’s blog: Don’t show me the money

By Anant Rangaswami on Sep 07, 2010
Why the iPad is crap

Why the iPad is crap

By Steve Blakeman on Sep 01, 2010
Your audience’s time is a gift not a privilege

Your audience’s time is a gift not a privilege

By Pete Heskett on Aug 26, 2010
BALLS-UP

BALLS-UP

By Richard Tunbridge on Aug 24, 2010
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People Focus

VIDEO: Professor John Quelch of Harvard Business School on marketing's social and economic functions

ASIA-PACIFIC - Professor John Quelch (pictured), senior associate dean at Harvard Business School, shares with Media his thoughts on marketing and its function in society, looking in particular at China.
 
Q&A: Microsoft's Yu Sasamoto is in the hot seat 

Q&A: Microsoft's Yu Sasamoto is in the hot seat

Yu Sasamoto, consumer and online marketing officer for ...
VIDEO: Dee Dutta on Visa's debut sponsorship of the FIFA 

VIDEO: Dee Dutta on Visa's debut sponsorship of the FIFA

Dee Dutta, head of marketing for Visa Asia-Pacific, ...
Profile: Shangri-La marketer Brendan Inns 

Profile: Shangri-La marketer Brendan Inns

Vice president of brand communications at Shangri-La ...
SECTOR INSIGHT

Unilever hopes Indonesians will take to Wall's

Despite having one of Asia's lowest per capita incomes, Indonesia is a target for Unilever's ice creams.
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BRAND HEALTH CHECK

Bawang saga: Celebrities and brands can prove a bad mix

Is Jackie Chan a cursed celebrity endorser? The martial arts star has been facing this accusation in recent weeks, as Bawang brand shampoos, yet another product he endorses, garners bad press.
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IN DEPTH

Online buzz crucial to China auto sales

There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?
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MAGAZINE
Media Magazine
Media
26 August 2010