MARKETING

NEWS

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

2 days ago by Racheal Lee
SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.

Nike extends commercial engagement with AFC

6 days ago by Staff Reporters
SINGAPORE - Oregon-based athletic apparel designer NIKE has extended its commercial engagement ...

Futurebrand names new Asia-Pacific CEO

May 16, 2012 by Emily Tan
SHANGHAI - Global brand consultancy under the IPG group, Futurebrand, has appointed Zayn Khan as ...

Half of South Koreans own smartphones

May 16, 2012 by Emily Tan
SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, ...

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

May 14, 2012 by Staff Reporters
GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR ...
More News
 
CASE STUDIES

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan

To make bicycle sharing a part of Japanese culture, Cogoo worked with Hakuhodo to merge BMX riding with music creation.
More Case Studies
BLOGS & OPINIONS
The Race for Attention and Talkability — and the Invisible Ad
Context yes, but it’s User involvement and Recency that matters most
Facebook’s shopping spree – remembering You Tube
Does marketing on facebook engage customers?

Does marketing on facebook engage customers?

By chris.reed on Apr 19, 2012
More Blogs
People Focus

Q&A: Microsoft's Yu Sasamoto is in the hot seat

Yu Sasamoto, consumer and online marketing officer for Greater Asia-Pacific at Microsoft, says he is easy to hang out with.
 
Profile: HSBC's Giles Morgan on connecting with consumers beyond banking  

Profile: HSBC's Giles Morgan on connecting with consumers beyond banking

HSBC’s Giles Morgan explains the growing value of ...
Integrity and trust: Prudential's CMO on marketing in post-GFC Asia 

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia

ASIA-PACIFIC – Marketing financial services can be ...
PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes 

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes

ASIA-PACIFIC - It’s such a well-worn saying that ...
SECTOR INSIGHT

INSIGHT: Access brands talk to the Indian consumer

Certain domestic brands have managed to tap into commonality among consumers by taking a simplified approach.
More Sector Insight
 
BRAND HEALTH CHECK

Prada Asia impact low despite heritage

The Italian label is too big for niche luxury appeal, but is dwarfed by others at the top end
More Brand Health Check
IN DEPTH

Experts rate top sports-marketing opportunities

Experts rate some of the region’s popular pastimes on their ability to gain traction.
More In Depth
 
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012