MARKETING

NEWS

Havas Media expands Ecselis to three new markets

4 days ago by Staff Reporters
SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices in Singapore, Kuala Lumpur, and Sydney.

Naked unveils new management in Tokyo

4 days ago by David Blecken
TOKYO – Naked Communications has restructured its management team in Tokyo following the ...

Microsoft Advertising launches global storytelling contest

5 days ago by Benjamin Li
SINGAPORE - Microsoft Advertising is inviting marketers from 30 countries across the world to ...

Korean consumers seek guidance and stress removal: Cheil

5 days ago by David Blecken
SEOUL – A new report conducted by Cheil Worldwide into public attitudes to consumption in ...

Lenovo top PC seller in Asia-Pacific for 2012: IDC

5 days ago by Emily Tan
ASIA-PACIFIC - Lenovo was the top PC vendor in Asia-Pacific (excluding Japan) in 2011, with 22.5 ...
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CASE STUDIES

CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles

SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced videos.
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BLOGS & OPINIONS
What companies can learn from the Master of Innovation
Looking for Digital Talents…

Looking for Digital Talents…

By Gregory Birge on Jan 30, 2012
Lessons in going Viral: From 40,000 feet up in the air
The travel & hospitality industry has some of the biggest budgets, and the worst ads.
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People Focus

Q&A: Microsoft's Yu Sasamoto is in the hot seat

Yu Sasamoto, consumer and online marketing officer for Greater Asia-Pacific at Microsoft, says he is easy to hang out with.
 
Profile: Gap China marketing head Grace Wong 

Profile: Gap China marketing head Grace Wong

Grace Wong, senior director, head of marketing, Gap ...
Profile: HSBC's Giles Morgan on connecting with consumers beyond banking  

Profile: HSBC's Giles Morgan on connecting with consumers beyond banking

HSBC’s Giles Morgan explains the growing value of ...
VIDEO: Lenovo's Cecilia Chan on building growth in key markets 

VIDEO: Lenovo's Cecilia Chan on building growth in key markets

ASIA-PACIFIC - Cecilia Chan, marketing director for ...
SECTOR INSIGHT

INSIGHT: Access brands talk to the Indian consumer

Certain domestic brands have managed to tap into commonality among consumers by taking a simplified approach.
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BRAND HEALTH CHECK

Prada Asia impact low despite heritage

The Italian label is too big for niche luxury appeal, but is dwarfed by others at the top end
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IN DEPTH

INSIGHT: Client-side roles grow the marketing function

Marketers must now tap the skills of a range of specialists if they are to remain up to speed with their tech-enabled audiences.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012