Brand strength is challenging to measure but critical to understand. Campaign’s annual survey, conducted in conjunction with Nielsen, is the region’s most comprehensive gauge for this vital business metric. The Top 1000 maps consumer attitudes in 13 major markets and gives brand owners, creative agencies and media companies’ perspective on strategies pursued in the past year. See the full Asia Pacific ranking below and visit country pages for market-by-market analysis.

Battle of the Brands

INTERACTIVE PERFORMANCE
CHARTS

Pitch two brands against one another
Calculate performance 2004-2014

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ASIA’S TOP 1000 BRANDS RANKING

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More Top 1000

Methodology

Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1,200 respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.

The study encompassed 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories. Participants gave responses to the following questions:

Question 1:
“When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”

Question 2:
“Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?.”